Natalia Zhukova

Head of Marketing, Market Research AT SEMrush

Natalia is a data-driven marketer focusing on market research and strategy development. Having a solid experience in digital marketing, Natalia has a passion in SEO, content marketing and multilingual website creation and optimization.

Author

General Marketing

5 min read

Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating Value

Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception...

Natalia ZhukovaJun 03, 2025

General Marketing

8 min read

Digital Market Trends for the Fastest-Growing Industries within the SMB Segment

Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Natalia ZhukovaJun 03, 2025

General Marketing

7 min read

What Is Competitive Benchmarking? A Beginner's Guide

Learn what competitive benchmarking is and why it‘s important to keep track of your competition.

Natalia ZhukovaJun 03, 2025

Semrush Traffic & Market Features Marketing

Competitor Intelligence & Research

11 min read

10 Semrush Traffic & Market Features Every Marketer Should Explore

Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that...

Natalia ZhukovaMay 30, 2025

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