Aoife McIlraith

VP of Marketing in Core Unit AT Semrush

Aoife has worked in marketing for over 20 years. She is an award winning marketer and global SME for multi-market, multi-lingual content strategies.

Author

Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome Them

Original Research & Studies

14 min read

Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome Them

With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate...

Aoife McIlraithNov 17, 2021

Original Research & Studies

6 min read

2021 Core Web Vitals Update: Assessing the Initial Impact

We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we managed to pinpoint thanks to the...

Aoife McIlraithAug 17, 2021

Welcome to the Fastest Backlink Discovery Tool Ever

Link Building

6 min read

Welcome to the Fastest Backlink Discovery Tool Ever

It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market.

Aoife McIlraithJun 15, 2021

Semrush Keyword Difficulty is now improved and more accurate than ever.

Keyword Research

13 min read

Semrush Keyword Difficulty: Now More Accurate Than Any Other Tool

In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. These changes were made to make sure Semrush offers the best keyword...

Aoife McIlraithMay 25, 2021

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