9 min read
What Is Bounce Rate & What Is a Good Rate?
Bounce rate is the percentage of visitors who land on a page on your site, don’t engage, and leave.Carlos SilvaFeb 29, 2024
Carlos Silva
Senior Content Writer AT Semrush
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
10 min read
Business Writing: Overview & Tips for How to Write Effectively
Business writing is a type of professional communication that uses clear, concise, and effective language.Carlos SilvaFeb 29, 2024
16 min read
14 Paid Search Best Practices for Success in 2025
This guide to paid search best practices will help you drive more targeted traffic and generate a positive ROI.Carlos SilvaFeb 28, 2024
16 min read
16 SEO Techniques to Boost Organic Traffic + Rankings
Looking to boost your online visibility? Try these 16 SEO techniques to improve organic rankings and traffic.Carlos SilvaFeb 26, 2024
12 min read
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Carlos SilvaFeb 16, 2024
10 min read
Negative Keywords: What They Are & How to Use Them
Negative keywords are used to prevent your PPC ads from being triggered by terms that aren’t relevant.Carlos SilvaFeb 02, 2024
17 min read
How to Use Outreach for Link Building
Here‘s a guide to help you use link building outreach to get authoritative sites to link to your content.Carlos SilvaJan 19, 2024
3 min read
The 3 Best Google Looker Studio Templates for Your Data Reports
Here are three free Google Looker Studio templates for you to integrate all your SEO data in one place.Carlos SilvaDec 04, 2023
7 min read
Buyer Intent Keywords: What They Are & How to Find Them in 2025
Buyer intent keywords are search terms that indicate a user’s readiness to purchase. Here‘s how to find them.Carlos SilvaNov 30, 2023
11 min read
SEO Localization: Tactics for Targeted Global Online Visibility
SEO localization expands your reach. Tailor your site to local preferences and drive traffic from other places.Carlos SilvaNov 09, 2023
7 min read
Mobile-First Indexing: What It Means & Best Practices
Mobile-first indexing means Google primarily uses the mobile version of your site for indexing and ranking.Carlos SilvaOct 26, 2023
9 min read
Google Knowledge Panel: What Is It & How to Get One
Knowledge panels show up in Google SERPs and can help you gain more visibility and engagement.Carlos SilvaOct 02, 2023
6 min read
Google Display Network: What Is the GDN & How to Use It
The Google Display Network (GDN) is a group of millions websites, apps, and videos where your Google ads can appear.Carlos SilvaSep 19, 2023
5 min read
What Is an External Link? + SEO Best Practices
Learn about external links, their role in SEO, and how they impact website authority and rankings.Carlos SilvaJun 29, 2023
9 min read
B2B SEO: A Complete Strategy
In this guide, we’ll walk you through a step-by-step process of putting together a solid B2B SEO strategy.Carlos SilvaJun 27, 2023
6 min read
What Is AMP? A Beginner’s Guide to AMP Pages & SEO
AMP is a framework that helps create fast-loading mobile-optimized webpages. Learn all about AMP pages!Carlos SilvaJun 05, 2023
Contributor
Competitor Intelligence & Research
10 min read
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.Natalia ZhukovaMay 13, 2025
12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyJan 17, 2025
19 min read
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Ankit VoraJan 13, 2025
8 min read
On-Page SEO: What It Is and How to Do It
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.Kelly LyonsDec 15, 2024