10 min read
9 Common Hreflang Errors (and How to Fix Them)
Check out our list of the most common hreflang errors and learn how to fix these important issues.Boris MustapicJan 18, 2024
Boris Mustapic
Head of Content AT Weflow
Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.
Expertise
- content strategy
- on-page seo
- link building
- conversion rate optimization
Education
- MA in English Language and Literature
Author
9 min read
Google Ad Extensions: 12 Assets to Enhance Your Campaigns
Learn about 12 types of Google ad extensions and how you can use them to improve your ad campaigns.Boris MustapicDec 21, 2023
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11 Best Keyword Tracking Tools to Boost Your SEO in 2025
Stay at the top of high-value SERPs with our favorite keyword tracking tools.Boris MustapicDec 20, 2023
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Top 10 Content Repurposing Tools for 2025
Get more from your content marketing efforts with content repurposing tools. Here are 10 top tools for 2025.Boris MustapicDec 07, 2023
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Programmatic Advertising Guide: Definition, Types, & More
Learn everything you need to know about programmatic advertising, from types to pros and cons.Boris MustapicNov 30, 2023
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Google Shopping Ads: Everything You Need to Know
Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.Boris MustapicNov 02, 2023
7 min read
Largest Contentful Paint (LCP): What It Is & How to Improve It
Find out how to boost your website’s performance by improving Largest Contentful Paint, a Core Web Vital.Boris MustapicOct 31, 2023
16 min read
A Step-by-Step Guide to Local Business SEO
Learn the basics of local business SEO and improve your online visibility with our comprehensive guide.Boris MustapicOct 30, 2023
11 min read
Amazon SEO: Top Strategies to Optimize Your Product Listings
Our guide to Amazon SEO reveals top strategies to optimize your product listings and boost sales.Boris MustapicSep 25, 2023
13 min read
16 Best Link Building Tools for 2025 [Free + Paid]
We‘ve compiled the 16 best link building tools of 2025 to help you build links more efficiently.Boris MustapicAug 07, 2023
11 min read
How to Optimize for Google Discover in 2025: 5 Smart Tips
Learn our top strategies to optimize your content for Google Discover.Boris MustapicAug 04, 2023
Contributor
18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPC
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.Kelly LyonsJan 22, 2025
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YouTube Keyword Research: A Complete Guide
Our guide to YouTube keyword research shows you how to find terms you can use to get more views.Zach ParuchJan 17, 2025
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Canonical URLs: A Beginner's Guide to Canonical Tags
A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.Rachel HandleyDec 19, 2024
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The 15 Best Marketing Automation Tools for 2025
Try these marketing automation tools to streamline your workflows, get better results, and save time.Sydney GoDec 18, 2024