Competitor Intelligence & Research
12 min read
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.Dana NicoleMay 12, 2025
Martha Vassallo
Senior Blog Editor
A certified oenophile, Martha brings over 15 years of editing and writing experience across culture and hospitality, iGaming, language learning, and SaaS industries. Her skills span SEO, editorial leadership, plus content strategy and curation. She upholds high editorial standards, champions collaboration, and embraces learning opportunities in every project she embarks on.
Contributor
18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPC
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.Kelly LyonsJan 22, 2025
21 min read
Digital Marketing Guide: Definition, Types & Best Practices
Discover the fundamentals of digital marketing, plus effective ways to promote your brand and offering online.Sydney GoSep 23, 2024
31 min read
The Ultimate Guide to WordPress SEO
Learn how to optimize your WordPress website for search engines and rank higher in search results.Boris MustapicAug 26, 2024