18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPC
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.Kelly LyonsJan 22, 2025
Kelly Lyons
Senior Blog Editor AT Semrush
Writer, editor, SEO strategist, and supporter of the Oxford comma. There‘s little I enjoy more than lounging on my couch playing video games and snuggling with my dog.
Author
12 min read
Redirects: What They Are & How to Use Them
A redirect is a way to send users and search engines to a different URL than the one they requested.Kelly LyonsDec 12, 2024
10 min read
What Is Digital Advertising? A Guide to Getting Started
Digital advertising is the practice of delivering ads through various digital channels.Kelly LyonsJan 24, 2024
21 min read
Google My Business: A Guide to Google Business Profile
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.Kelly LyonsDec 22, 2023