592000 Discover the “Highlights” Feature in SEO Writing Assistant

Start Here

Find the Right Tools

Platform

Top Apps

Grow with Semrush

Explore Free Tools

About Semrush

Main page /Product News

Discover the “Highlights” Feature in SEO Writing Assistant

April 19, 2023
Discover the “Highlights” Feature in SEO Writing Assistant
The SEO Writing Assistant is a tool from Semrush that helps you fix and edit written content. It is useful in providing small businesses and content marketers with support for creating high-ranking content.

Now, a new feature in the tool highlights areas of your text that need improvement so you can easily optimize your content for users and search engines.

How It Works

To start, visit your Semrush account and navigate to the Content Marketing Toolkit tab. There, you’ll find the SEO Writing Assistant. Note that only Guru plan users can use the tool without limits.

The writing tool shows areas of improvement for readability, tone of voice, and SEO.

Simply place your text in the box, and you’ll automatically see highlighted areas that can be improved.
ESG.png
Then, click on the color-coded highlights associated with each toggle to see the suggested improvement and add it.

For example, you can use the “Simplify” feature to improve sentences that have readability issues.
Readability.png
Finally, you can toggle each option on or off to isolate certain issues of your text by one of the four categories offered.

Benefits of the Highlights Feature

The SEO Writing Assistant’s new feature makes it easier to identify problems within your text.

It can:
  • Support your writing during content creation
  • Help make edits more quickly and easily
  • Identify potential issues in your copy
  • Help you avoid publishing content with errors

SEO Writing Assistant

With the help of SWA, users can ultimately create more engaging and authentic content that is easy to consume.
Take me there

Relevant news

Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush’s search intelligence data natively inside the LLM platform to boost brand visibility. 
Product News
June 3, 2026

Semrush for Enterprise Unifies Content Optimization Capabilities Across SEO and AI Search

New workflows shared between Enterprise SEO and AI Optimization enable teams to grow brand visibility through high-performing content for both search channels.
Product News
May 27, 2026

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026