592000 News Alerts: Track Press Coverage and Backlinks Across the Web for Your Brand, Competitors, and More

Start Here

Find the Right Tools

Platform

Top Apps

Grow with Semrush

Explore Free Tools

About Semrush

Main page /Product News

News Alerts: Track Press Coverage and Backlinks Across the Web for Your Brand, Competitors, and More

October 14, 2022
News Alerts: Track Press Coverage and Backlinks Across the Web for Your Brand, Competitors, and More
The internet is constantly talking about your business, competitors, and topics of interest. News sites, blogs, industry publications – the list is endless. 
A.png
How do you stay on top of all mentions that matter to you and assess their value? And if you’re actively trying to get covered by the media, how do you find out which publications your brand appeared in and what people are saying about it?

What is the News Alerts App?

News Alerts is a media monitoring tool provided by Prowly that can be found in Semrush App Center. By entering the keywords that you want to track, News Alerts provides mentions of your brand, competitors, and more from news sites across the web.

Users are able to set up custom alerts, apply advanced filters to get relevant results and get detailed information about each mention. News Alerts comes with a powerful dashboard that includes numerous insightful charts and graphs to fully analyze the value of mentions.
B.png

Make the most out of News Alerts

Use the News Alerts app to track all your brand mentions across the web, estimate the value of your media coverage, and much more.

Set up detailed queries to track brands (yours, competitors’, or others'), people, keywords, authors, or backlinks. News Alert will find mentions for your query from news sites and many more, which you can filter in multiple ways to see relevant results, without the extra noise.

The News Alerts app can also be used to find relevant articles and authors for SEO and PR outreach by searching for keywords and topics that you're interested in.
Each news hit contains a variety of insightful metrics that you can use as a filter or assess the value of each mention, such as:
  • sentiment
  • domain authority
  • estimated reach
  • date
  • backlinks
You can use these metrics to estimate the value of your media coverage or find hidden opportunities to secure additional backlinks to your website.

Additionally, you can ensure you’re only seeing the most relevant mentions by using filters such as:
  • language
  • country
  • article category
  • domain category
  • and more
Set up custom alerts in the app to get notified by email every time a new mention appears. Use this knowledge to quickly react to mentions with a negative sentiment or unexpected spikes.

Last but not least, the News Alerts app allows you to analyze your mentions with an intuitive dashboard containing multiple charts, such as:
  • mentions over time
  • mentions by country
  • categories of mentions
  • and much more
Track your brand’s press coverage across the web
Get a free trial and explore the app

Relevant news

Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush’s search intelligence data natively inside the LLM platform to boost brand visibility. 
Product News
June 3, 2026

Semrush for Enterprise Unifies Content Optimization Capabilities Across SEO and AI Search

New workflows shared between Enterprise SEO and AI Optimization enable teams to grow brand visibility through high-performing content for both search channels.
Product News
May 27, 2026

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026