592000 We’ve Added More Traffic Channels to Traffic Analytics
Menumenu icon
user icon
✕
Main page /Product News

We’ve Added More Traffic Channels to Traffic Analytics

May 25, 2023
We’ve Added More Traffic Channels to Traffic Analytics
Ready to explore the fine details of your competitor's traffic strategy? Look no further than Traffic Analytics! We’re excited to announce that we’ve added more traffic channels to provide you a clearer picture of how your rivals drive traffic to their sites.

More Channels = More Detailed Insights

With this update–along with the addition of Email and Display Advertising channel data–we separated Paid and Organic Social traffic, as well as Paid and Organic Search traffic, making insight from Social and Search channels even more clear.

These added channels provide a more detailed understanding of your competitor traffic and their traffic acquisition strategy.
TA1.png

Discover Added Channels Across the Board

By integrating the Email, Paid Social, and Display Ad channels across Traffic Analytics reports, you’ll now discover the data you need to tackle your specific research goals.

Unpack the domains sending the most traffic to your competitor’s sites with The Traffic Journey Report. With the added channels, you can develop a more detailed understanding of how domains direct traffic across the web.
ta2.png
Want to identify promos or gauge the impact of a specific campaign? The Top Pages Report offers insights into the traffic channels having the biggest impact on a given page on a competitor's site.

TA3.png
Curious how a rival’s drives traffic to different sections on their website? Turn to The Subfolders Report for traffic breakdowns by channel to subfolders across your rival’s domain.
ta4.png

Reveal Your Competitors’ Traffic Dynamics Like Never Before

Having more traffic channels in Traffic Analytics, you can go deeper with your competitive analysis and uncover the most telling insights related to your competitors strategy.

Whether you want to evaluate the effectiveness of competitor email campaigns, analyze the impact of paid social advertising, or uncover the reach of display advertising efforts, Traffic Analytics can help you get the job done.

Explore traffic channels now

Try it

Relevant news

Semrush Algorithm Update Enhances Precision, Speed, and Domain Coverage

Semrush is once again pushing the boundaries of data quality and performance. With the launch of a new algorithm update today, Semrush .Trends users gain access to sharper insights, significantly expanded domain coverage, and quicker delivery of fresh traffic insights. T...
Product News
April 23, 2025

Monitor ChatGPT Search in Position Tracking Tool

Semrush has added SearchGPT as a new search engine option within its Position Tracking tool, enabling SEO professionals to monitor their domain on one of the leading AI conversational interfaces alongside traditional search engines. 
Product News
April 3, 2025

Semrush Enterprise Unveils AI Optimization, Transforms How Brands Appear in AI Search

First-of-its-Kind Solution Empowers Businesses to Take Control of Their AI Presence
Product News
March 6, 2025