592000 Brand Monitoring: Sentiment Analysis

Start Here

Find the Right Tools

Platform

Top Apps

Grow with Semrush

Explore Free Tools

About Semrush

Main page /Product News

Brand Monitoring: Sentiment Analysis

October 9, 2018
Brand Monitoring: Sentiment Analysis
Talk is cheap, isn’t it? But people will always talk, and you will have to listen, especially if you own an often discussed brand. We can’t make everybody say only good things about you, but we can help you track your brand online mentions more easily and conveniently. Meet a new feature in Brand Monitoring: Sentiment Analysis.

All new mentions are now classified by sentiment – positive, negative or neutral. Old mentions are marked as ‘neutral’ by default.
brand.png
There’s an option to change sentiments manually; for instance, if you think a mention is marked incorrectly, or you’d like to re-categorize your old ‘neutral’ mentions. Moreover, by doing this, you will help us improve our marking algorithm.
guest.gif
You can also find Filter by sentiment in the Filters section.

ermurs.png
Please note: the Sentiment feature only analyzes texts in English so far. We will add other languages very soon.Since both the Sentiment feature and the tool itself are in beta, we can’t wait to receive your feedback. 

Feel free to hit us up with an email at bm@semrush.downloader.la. Thanks for making Semrush better!
Try out the updated tool now

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

Relevant news

Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush’s search intelligence data natively inside the LLM platform to boost brand visibility. 
Product News
June 3, 2026

Semrush for Enterprise Unifies Content Optimization Capabilities Across SEO and AI Search

New workflows shared between Enterprise SEO and AI Optimization enable teams to grow brand visibility through high-performing content for both search channels.
Product News
May 27, 2026

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026