592000 Analyze and Optimize Marketing Strategies with Traffic Sources Comparison

Start Here

Find the Right Tools

Platform

Top Apps

Grow with Semrush

Explore Free Tools

About Semrush

Main page /Product News

Analyze and Optimize Marketing Strategies with Traffic Sources Comparison

July 25, 2019
Analyze and Optimize Marketing Strategies with Traffic Sources Comparison
Hacking your competitor’s strategy sounds nice. How about getting an overview of digital marketing channels for a bunch of rivals at once? This is what Traffic Sources Comparison does for you.
Just a couple of more columns added to the Traffic Sources report in the SEMrush Traffic Analytics tool can give you a clear idea of which channels perform the best for your competitors.
  • Group Traffic Split shows traffic distribution in percentage sent from a given source to each of the domains you compare.
  • Traffic Share shows percentage of total volume of traffic sent to all of the domains you compare from a given traffic source.
traffic.gif
SEMrush Traffic Analytics users asked for this addition to the Traffic Sources feature. Here are the main cases when this comparison can be useful:
  • To plan your marketing strategy ahead
Whether you’re starting off on more digital platforms or in a new niche, Traffic Sources Comparison will help you reveal the effectiveness of multiple channels for your competitors and split your budget to keep pace with them.

  • To set realistic benchmarks
When you see how much traffic each channel tends to generate for your competitors, you get a clearer idea of what to expect from these sources for yourself. Have a look at the Group Traffic Split to set not just challenging but achievable KPIs.
  • To find better role models
By looking at the Traffic Sources Comparison graphs, you can define top performers in each channel individually. Once you’ve found out who generated the most traffic from a certain platform, you can dive deeper into an analysis of their content there.
  • To check digital marketing trends for a specific industry
Especially when you observe a new niche or market, this knowledge will be valuable for you. Do companies in the chosen industry abandon paid ads for SEO? Or do they invest in social media promotion instead of referral programs? Just look at the Group Traffic Share in dynamics to answer these questions.
  • To find gaps in a potential client’s strategy
If you’re preparing a marketing proposal for a new client, you need to know where their previous campaign was breached. By comparing their Traffic Sources with their main competitors’, you can detect which parts of their current strategy require optimization. The better you know your prospect’s pain and gain points, the more chance you have to impress them and actually get the contract.
Enhance your marketing strategy with more intelligence
Compare your competitors’ traffic sources

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

Relevant news

Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush’s search intelligence data natively inside the LLM platform to boost brand visibility. 
Product News
June 3, 2026

Semrush for Enterprise Unifies Content Optimization Capabilities Across SEO and AI Search

New workflows shared between Enterprise SEO and AI Optimization enable teams to grow brand visibility through high-performing content for both search channels.
Product News
May 27, 2026

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026