592000 UTM-builder in the Social Media Poster

Start Here

Find the Right Tools

Platform

Top Apps

Grow with Semrush

Explore Free Tools

About Semrush

Main page /Product News

UTM-builder in the Social Media Poster

September 4, 2018
UTM-builder in the Social Media Poster
The much anticipated UTM builder is now available in our Social Media Poster!

It allows you to add UTM parameters to your links, such as campaign name, campaign medium and campaign source. The latter gets pulled automatically, depending on the social network you are posting to, but you will always have the option of setting the source value manually:
a.png
The UTM parameters will then be added to all the links you insert in your posting wizard:

b.png
If you have any questions about how to assign UTM values to your posts, please email us at smm-tool-feedback@semrush.downloader.la.

Automating your posting routine is only half the job. Start tracking your campaigns’ performance right from where you post!
Try scheduling your next post with UTM parameters

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

Relevant news

Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush’s search intelligence data natively inside the LLM platform to boost brand visibility. 
Product News
June 3, 2026

Semrush for Enterprise Unifies Content Optimization Capabilities Across SEO and AI Search

New workflows shared between Enterprise SEO and AI Optimization enable teams to grow brand visibility through high-performing content for both search channels.
Product News
May 27, 2026

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026