592000 Introducing Video Marketing Platform: Your All-In-One Video Solution

Start Here

Find the Right Tools

Platform

Top Apps

Grow with Semrush

Explore Free Tools

About Semrush

Main page /Product News

Introducing Video Marketing Platform: Your All-In-One Video Solution

September 25, 2023
Introducing Video Marketing Platform: Your All-In-One Video Solution
Reach a larger audience with your videos and save time doing it with the new Video Marketing Platform app, now available in the Semrush App Center.
With Video Marketing Platform, you can manage your entire video workflow in one place—including editing, captioning, translation, hosting, live-streaming, thumbnail creation, and more.
Attract a bigger audience on any platform and grow your business through the power of video, supported by this all-in-one solution.

Create High Quality Videos More Easily with Video Marketing Platform

Created by Wave.video, Video Marketing Platform makes it easier than ever to incorporate video into your online strategy without having to invest in a library of expensive tools.
With it, you can:
· Record, edit, and optimize videos for any platform
· Easily livestream with custom templates, multistreaming, chat support and more
· Create eye-catching thumbnails to attract viewers
· Promote videos video hosting, easy embedding and custom landing pages
Create better content more quickly, and reach more customers.

Use Video Marketing Platform to Grow Your Audience

Video content enhances every corner of your business, from building brand awareness on social media, to onboarding new customers about your product or connecting with your loyal audience.
But with many different platforms, formats, and creative choices to contend with, creating it can get complicated.
Video Marketing Platform provides an end-to-end solution, designed to make this process as easy as possible, while also being flexible to your needs and workflow.
Here are just a few examples of how it can help.
Create all the content your audience needs in less time with Video Marketing Platform’s easy-to-use video recording and editing toolkit.
Use it to record expert interviews from your webcam, product tutorials with screen recording, or on-trend social content to grow your follower count. Anything you record is hosted by the app, no uploading required.
The Video Marketing Platform's video recording tool. In the center of the screen, you can see the video recording. In the panel to the right are customization potions, including logos, video clips, overlays, backgrounds, sound effects, images, text, chat, teleprompter and more.

The Video Marketing Platform's video recording tool. In the center of the screen, you can see the video recording. In the panel to the right are customization potions, including logos, video clips, overlays, backgrounds, sound effects, images, text, chat, teleprompter and more.

Then, perfect your footage in the Video Editor tool. Here, you can easily make essential edits such as text overlays, calls to action, trimming, and watermarks. And use dynamic features like:
· Auto-captioning in 200 languages
· AI-powered text-to-video generation
· Customizable layouts sized for any device or platform
· Pre-designed video templates
· A library of 200 million royalty-free stock images, video and audio clips
Video Marketing Platform can also facilitate live-streaming—either in-person or pre-recorded. This includes:
· Pre-designed and custom layouts and overlays with drag-and-drop personalization
· Broadcasting to YouTube, Facebook, and custom RTMP simultaneously with multistreaming
· Simultaneous broadcasting
· Adjustable chatboxes and YouTube super chat support
· Themes, sound effects, and royalty-free background music
When you’re finished with your livestream, you can easily repurpose the recording to create more videos, gifs, or podcasts in the Video Editor.
Video Marketing Platform can also help you share and promote your video.
Because any video created in the app is also hosted by it, you can share your finished product more quickly, without the barrier of downloading and uploading.
When you’re ready to share, you can further personalize your video with:
· Customizable, embeddable video players
· Personalized video landing pages
· Optional password protection
And after you launch, you can monitor its performance with in-app video analytics.

Create Your Next Viral Video Today

Connect with your customers on a more personal level with video content, quicker and easier than ever, thanks to Video Marketing Platform.
By bringing your entire video editing suite into one platform, you can save time and effort, reach new audiences, and skyrocket your online visibility.
Create Your Next Video with Video Marketing Platform

Relevant news

Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush’s search intelligence data natively inside the LLM platform to boost brand visibility. 
Product News
June 3, 2026

Semrush for Enterprise Unifies Content Optimization Capabilities Across SEO and AI Search

New workflows shared between Enterprise SEO and AI Optimization enable teams to grow brand visibility through high-performing content for both search channels.
Product News
May 27, 2026

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026