592000 Get into Google's Featured Snippets with SEO Ideas

Start Here

Find the Right Tools

Platform

Top Apps

Grow with Semrush

Explore Free Tools

About Semrush

Main page /Product News

Get into Google's Featured Snippets with SEO Ideas

March 28, 2017
Get into Google's Featured Snippets with SEO Ideas
With the recent update, SEO Ideas will provide you with an idea of how your landing page can get into a featured snippet, as well as give you detailed data on all the keywords and competitors that are already ranking in featured snippets, in case you want more in-depth analysis.

With this information, you can compare your competitor’s on-page and off-site characteristics with yours, and get an idea of how to optimize your page for a particular set of keywords to boost your chances of getting into a featured snippet box.

What is a featured snippet?

It’s a Google search summary of an answer to a user’s query, displayed in a special featured snippet block above the top 10 search results.
9.gif
It consists of a summary of the answer provided by a webpage, a link to that page and its title.

Getting your page into a featured snippet is a great opportunity to increase its visibility, CTR and traffic, since it’s the first page that a user will see in Google search results.

How can SEO Ideas help you?

If you already rank in the top 10 for a certain keyword set, but Google shows someone else’s page in the featured snippet box, you can get into the box by optimizing your page based on your competitor’s page’s characteristics.

There are two ways to discover this data. For both of them you need to have an active project or create a new one, and access the SEO Ideas tool.

Access from ‘Optimization Ideas’ tab

Go to ‘Optimization Ideas’ and filter the ideas by Strategy. The next step is to click on the green ‘Idea’ button for a landing page you’d like to optimize.
10.gif
If your URL is ranking within Google’s top 10 for a particular keyword set, you will see an idea suggesting that you include certain keywords to get your page into a featured snippet. 

After you click on those keywords, you will see a detailed Google SERP analysis for the keyword set indicating which page is currently in a featured snippet.Below you can see the top 10 organic results and your page’s position.
11.png
Now you can study your competitor’s URL’s characteristics and get ideas, such as content length, referring domains, video usage, keyword usage, readability and ordered list usage. It’s time for you to optimize your page!

Access from ‘Top 10 Benchmarking’

You can just go to the ‘Top 10 Benchmarking’ tab and browse for a ‘Featured Snippet’ label, which will take you directly to the SERP analysis described above.
12.png
We hope to see you in a featured snippet soon!

What do you think about this update? Should you have any feedback or suggestions on how to improve the SEO Ideas tool, drop us a line at seo-ideas-feedback@semrush.downloader.la! Thank you for making SEMrush better!

Learn more about SEO Ideas
Click Here

Relevant news

Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush’s search intelligence data natively inside the LLM platform to boost brand visibility. 
Product News
June 3, 2026

Semrush for Enterprise Unifies Content Optimization Capabilities Across SEO and AI Search

New workflows shared between Enterprise SEO and AI Optimization enable teams to grow brand visibility through high-performing content for both search channels.
Product News
May 27, 2026

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026