592000 Keyword Difficulty tool: SERPs Features Update
Menumenu icon
user icon
✕
Main page /Product News

Keyword Difficulty tool: SERPs Features Update

March 19, 2016
Keyword Difficulty tool: SERPs Features Update
Today we're releasing an update to our Keyword Difficulty tool that adds the much-demanded 'SERPs Features' functionality to results displayed for the Google US database.
What's New
Now, whenever you research a keyword using the Keyword Difficulty tool, you will notice the new 'SERPs Features' column in the results section of the report. As the name suggests, this column displays which (if any) Google features are present in the search engine result page for the keyword(s) you're targeting.
Practical Use
Since SERP features are the first webpage elements to draw a user's attention, competing with them can prove challenging. Thus, even if you're looking to rank higher for a keyword that has a low level of difficulty, it might not prove profitable if the search result page for that keyword contains a lot of such elements. That's why being aware of various features found in SERPs is extremely helpful for assessing a keyword's SEO potential.
We hope you like this update. Please let us know what you think – send your comments, ideas and suggestions to our team. Thank you for helping us make SEMrush better!

Relevant news

Semrush Algorithm Update Enhances Precision, Speed, and Domain Coverage

Semrush is once again pushing the boundaries of data quality and performance. With the launch of a new algorithm update today, Semrush .Trends users gain access to sharper insights, significantly expanded domain coverage, and quicker delivery of fresh traffic insights. T...
Product News
April 23, 2025

Monitor ChatGPT Search in Position Tracking Tool

Semrush has added SearchGPT as a new search engine option within its Position Tracking tool, enabling SEO professionals to monitor their domain on one of the leading AI conversational interfaces alongside traditional search engines. 
Product News
April 3, 2025

Semrush Enterprise Unveils AI Optimization, Transforms How Brands Appear in AI Search

First-of-its-Kind Solution Empowers Businesses to Take Control of Their AI Presence
Product News
March 6, 2025