592000 Google Changes to SERP Data Collection: What You Need to Know

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Google Changes to SERP Data Collection: What You Need to Know

September 15, 2025
Google Changes to SERP Data Collection: What You Need to Know
Late last week, Google made another quiet adjustment to how search results are displayed: the option to view 100 results on a single page is gone. Now results appear only in smaller batches.

What This Means for Semrush Users

For Semrush customers, nothing changes where it matters most:
  • Top 10 & Top 20 results remain fully intact. These ranges power Visibility, Share of Voice, and most actionable insights.
  • Reporting is stable. Your metrics are unaffected, and performance remains consistent.
At Semrush, scale is built into our DNA. We process billions of keywords every month, and our infrastructure is designed to handle shifts like this seamlessly. While the update is significant for how rank tracking tools collect data, Semrush users can stay confident: your core metrics remain fully reliable.

Why This Matters

Google has always experimented with the way results are shown, and it will continue to do so. These shifts are part of the ongoing evolution of search.
Today, Semrush processes billions of keywords every month across 140+ countries. Our infrastructure is built to scale seamlessly with new demands, and our teams are constantly fine-tuning how we collect, validate, and deliver ranking data.
Our job is to make sure you never have to worry about the data behind your strategy. Semrush is committed to providing the most reliable, actionable visibility metrics — no matter how Google changes the rules.

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