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June 11, 2026
Semrush has added CallRail, a call tracking and lead engagement platform used by more than 220,000 businesses worldwide, to its App Center.
The G2 leader in inbound call tracking since 2018, CallRail’s tracking and analytics software for phone calls and web forms helps measure marketing ROI with precision, while delivering deep AI-powered insights from a business's rich conversation data.
The G2 leader in inbound call tracking since 2018, CallRail’s tracking and analytics software for phone calls and web forms helps measure marketing ROI with precision, while delivering deep AI-powered insights from a business's rich conversation data.
Track calls, capture leads, and optimize marketing budget with confidence
Even in a digital world, most people want to talk. Voice makes up more than half of customer interactions, according to recent research. In some industries, it’s up to 70%.
CallRail uses AI to help SMBs, marketing teams, and agencies optimize their conversational marketing. It attributes each phone call and form submission to its place in the marketing journey, using conversation insights to better understand your audience.
CallRail uses AI to help SMBs, marketing teams, and agencies optimize their conversational marketing. It attributes each phone call and form submission to its place in the marketing journey, using conversation insights to better understand your audience.
What CallRail offers:
- Call Tracking: Attribute every call to the right campaign, keyword, or source, to see exactly which marketing is driving results and make smarter investment decisions.
- Form Tracking: Connect form submissions to campaigns and keywords across online and offline touchpoints, for full visibility into the customer journey.
- Conversation Intelligence: Automatically transcribe and analyze calls with AI to quickly spot promising leads and uncover valuable trends.
- Premium Conversation Intelligence: Save time with AI-generated call summaries, sentiment analysis, and trend insights, and better understand your customers’ behavior.
- Convert Assist: Go from conversations to conversions, with AI-powered next steps, ready-to-send follow-ups, and real-time coaching that helps your team engage with customers more effectively.
Built for businesses of all sizes
CallRail benefits a wide range of businesses:
- Small and Medium-Sized Businesses (SMBs): Find new clients and high-quality leads, make smarter budget decisions, and improve customer experiences.
- Agencies (of all sizes): Manage campaigns across multiple accounts from a single platform, prove ROI to clients with clear dashboards, and optimize performance through keyword tracking and tagging.
How to get the most from CallRail
With CallRail, you can see exactly which campaigns bring in high-quality calls. It gives you the data and insights to cut underperformers for efficiency, and invest in what works, lowering your cost per lead and boosting ROI. Best of all, with CallRail in the Semrush App Center, you can do it all from a single, standalone app with no need for additional integrations.
