Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
New integration deepens market-leading LLM coverage, giving brands a more complete view of their AI search visibility.
Semrush Enterprise AI Optimization (AIO) now includes complete visibility tracking and optimization capabilities for Microsoft Copilot. This expands the solutions coverage further across major LLMs and further cements its role as the industry’s most comprehensive AI search performance solution.
This enhancement gives marketers visibility into how their brands appear inside the Microsoft ecosystem, where Copilot is embedded across millions of work devices, personal PCs, and software. The result: a more complete, more accurate, and more actionable picture of a brand’s true AI presence.
A More Complete View of AI Discovery
With Copilot’s integration, AIO now expands the view available to brands into one of the most widely distributed AI environments. This matters for enterprise brands, because every new surface where users search represents another place to lose—or gain—market share.
Deepening Market Leadership Through Innovation
This update reinforces Semrush Enterprise’s position as an innovation leader in AI search intelligence.
This is a meaningful expansion that sharpens the accuracy and strategic value of the entire AIO platform. With each new model added, enterprises get even more reliable, holistic intelligence to guide content, SEO, and brand strategies.
Even More Granular, Holistic Performance Analysis
By integrating Copilot, AIO now offers the most complete multi-LLM visibility dataset available, giving enterprise brands the ability to:
- Track AI visibility holistically across further major AI platforms
- Benchmark competitive position with greater precision
- Identify new growth opportunities emerging within the Microsoft ecosystem
- Connect SEO, content, and brand investments to Copilot-specific outcomes
AIO: The Foundation for Future-Ready Search Strategy
As AI search continues to evolve, enterprise brands need intelligence that keeps pace.
Adding Microsoft Copilot support is another step toward delivering the most robust, enterprise-ready AI search tracking on the market—a unified view of SEO and AI search performance that no other vendor provides.
