592000 Semrush, an Adobe Company, Named in Gartner® Market Guide for Answer Engine Visibility Tools

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Semrush, an Adobe Company, Named in Gartner® Market Guide for Answer Engine Visibility Tools

July 7, 2026
Semrush, an Adobe Company, Named in Gartner® Market Guide for Answer Engine Visibility Tools

Gartner identifies Answer Engine Optimization as a baseline martech necessity, with Semrush among the Representative Vendors in this rapidly emerging category.

Semrush has been named as a Representative Vendor in the 2026 Gartner Market Guide for Answer Engine Visibility Tools. The report explores the emerging Answer Engine Optimization (AEO) market and outlines why visibility tools in this category are already a foundational component of modern marketing technology stacks.
A Market Reaching an Inflection Point
Rapid advances in generative AI, large language models, and conversational search are reshaping how consumers find, evaluate, and choose brands online. In line with this, Gartner signals a significant shift in how organizations should approach digital discovery across multiple search surfaces.
According to the report, "The adoption of AEO is no longer experimental; it's a business priority, making answer engine visibility tools a baseline martech necessity. CMOs are establishing the financial foundation for advanced optimization."
Key findings from Gartner include:
  • With 22.4% of CMOs budgets allocated to marketing technology, investing in updated search strategies is critical. As GenAI tools surpassed conventional search engines for solution discovery (9% to 8%), nearly 32% of buyers now leverage GenAI like ChatGPT or Gemini throughout the purchasing process.
  • CMOs are establishing the financial foundation for advanced optimization. They are prioritizing search as a top digital channel across all industries, allocating 22.8% of their overall digital channel marketing budget to SEM and SEO.
  • The global answer engine optimization tools market was valued at $481 million in 2024 and is projected to reach $729 million by 2031.
Gartner recommends integrate answer engine visibility tools, a non-negotiable component of your martech strategy, by evaluating solutions for autonomous brand visibility enhancement and real-time competitor benchmarking.
Semrush Named as a Representative Vendor
The Gartner Market Guide identifies vendors with capabilities to support the AEO market, selected based on market traction, feature completeness, and strategic relevance. Semrush was included as a Representative Vendor.
As the report notes: "As more vendors enter the space, established SEO firms and specialized startups will vie for market share by offering advanced LLM-driven tools, deeper analytics, and seamless integration with existing marketing workflows." Semrush Enterprise provides teams with market-leading tools to monitor brand visibility across major AI platforms including ChatGPT, Gemini, and Perplexity, alongside established search engine capabilities. This supports organizations across the full spectrum of search and AI discovery.
Building on these capabilities, Adobe recently announced Adobe Brand Visibility, an end-to-end generative engine optimization solution that combines Semrush search intelligence with Adobe’s agentic optimization capabilities. The solution helps brands understand how they are discovered, represented, and recommended across AI-powered search and discovery experiences—and, crucially, equips marketers to deploy Adobe AI agents that can act on those insights, execute targeted changes, and continuously improve brand visibility.
Download the full 2026 Gartner Market Guide for Answer Engine Visibility Tools here.
Learn more about Semrush for Enterprise
Gartner, Market Guide for Answer Engine Visibility Tools, Noam Dorros, Isoke Mitchell, Serena Philip, 9 March 2026
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a trademark of Gartner, Inc. and/or its affiliate

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