SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Redirects: What They Are & How to Use Them
A redirect is a way to send users and search engines to a different URL than the one they requested.
Keyword Mapping for SEO: Guide + Free Template
Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.
Pageviews in Google Analytics 4: The Complete Beginner's Guide
Learn where to find pageviews in Google Analytics 4. Discover how to use this data to improve website traffic.
Google Maps Marketing: How to Grow Your Local Business
Google Maps marketing is the process of making your local business easier to find in Google Maps results.
Call Tracking: Everything You Need to Know for Smarter Marketing
Discover how call tracking bridges online and offline customer behavior, boosts campaign ROI, uncovers keywords, and optimizes leads for smarter marketing.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.