What is PPC? A starter guide to pay-per-click advertising
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
What is a lead generation funnel? And how to build one
Learn what a lead generation funnel is and how to build one that drives qualified leads.
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
A Beginner’s Guide to RFPs in Marketing
Learn what a request for proposal (RFP) in marketing is and how to find the best agency for your business.
CRM Marketing: Definition, Tips, and Top Tools
Customer relationship management isn’t just for salespeople. Learn why it’s vital for marketing too.
How to Create a Customer Profile (+ Free Templates)
A customer profile template helps you target your ideal customers. Learn more and download our customizable templates.
Business Metrics: What They Are & 20 You Should Track
Business metrics are critical to your company’s health. Learn what they are and which matter most for your business.
12 Marketing Tactics: Definition, Examples, & Choosing Your Own
A successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.
Unique Value Proposition: What It Is & How to Create One
Unique value propositions explain what sets you apart. Read some examples and learn how to craft yours.