General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

5 min read

Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception...

Natalia ZhukovaJun 03, 2025

General Marketing

8 min read

Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Natalia ZhukovaJun 03, 2025

General Marketing

7 min read

What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.

Natalia ZhukovaJun 03, 2025

General Marketing

9 min read

Researching New Markets: A 3-Step GuideA comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Elena KozlovaJun 01, 2025

General Marketing

2 min read

5 Ways To Use Semrush for Your Business

Semrush might be your favorite spy tool, but it‘s much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost...

Rocco Alberto BaldassarreSep 19, 2014

General Marketing

5 min read

How To Use Excel To Create a Keyword Strategy

Everyone knows keywords are a big part of SEO, but I feel most people don’t really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe it’s because...

Sergio AicardiJun 19, 2014

General Marketing

5 min read

16 Ways To Prepare for a Lightning Talk

Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking,...

Kathleen GarvinApr 15, 2014

General Marketing

3 min read

The Benefits of Google Analytics and Google AdWords Certification Programs

The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of...

Semrush BlogApr 25, 2013

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