AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google Search Console adds social and video reports
Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.
How AI tools shape the B2B buying process: A survey of 600+ US business professionals
New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.
Google research reveals pattern-level AI video spam detection
New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.
Google’s Bringing AI Mode to Chrome Browser
Google is rolling out AI features in the Chrome address bar that make AI Mode more accessible to users.
AI or Human: Google Expands Rules on Low-Value Content
Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”
Google’s AI Mode Could Soon Become the Default—or Maybe Not
Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
Google AI Mode Could Reshape Search: What SEOs Should Know
Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.
December 2024 Google Core Update
Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!