19 min read
SEO Strategy: How to Create One for 2025 (+ Template)
A strong SEO strategy can help boost your organic rankings. Here‘s our 8-step process + a free template.Carlos SilvaNov 25, 2024
Carlos Silva
Senior Content Writer AT Semrush
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
7 min read
What Is Search Intent? How to Identify It & Optimize for It
Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.Carlos SilvaNov 21, 2024
12 min read
SEO vs. PPC: Differences, Pros, Cons, & How to Choose
SEO drives traffic through organic search, whereas PPC generates traffic using different types of paid ads.Carlos SilvaOct 29, 2024
6 min read
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Carlos SilvaOct 21, 2024
11 min read
When to Update Blog Content & Why You Should
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.Carlos SilvaOct 11, 2024
9 min read
What Is Content Marketing? [Simple Definition + Starter Guide]
Content marketing is the process of creating and sharing useful content online to attract and engage users.Carlos SilvaOct 09, 2024
9 min read
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.Carlos SilvaSep 26, 2024
7 min read
Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.Carlos SilvaSep 19, 2024
20 min read
SaaS SEO: An Actionable Strategy for Growth
Here’s exactly how to create and implement an effective SEO strategy for your SaaS website—step by step.Carlos SilvaAug 06, 2024
6 min read
How to Search a Website for Keywords
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.Carlos SilvaJul 30, 2024
8 min read
The Ultimate Keyword Research Checklist for 2025
Here‘s a step-by-step keyword research checklist to help you rank for your target keywords.Carlos SilvaMay 22, 2024
14 min read
How to Run a Successful SEO Campaign in 2025
An SEO campaign is an organized effort to improve a website’s rankings in search engines. Learn more.Carlos SilvaMay 10, 2024
Contributor
Competitor Intelligence & Research
10 min read
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.Natalia ZhukovaMay 13, 2025
12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyJan 17, 2025
19 min read
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Ankit VoraJan 13, 2025
12 min read
DIY SEO: 6 Steps Anyone Can Follow to Get Results
Follow the 6 steps in this handy DIY SEO guide to set up your site for higher organic rankings and traffic.Tan Siew AnnSep 18, 2024