Competitor Intelligence & Research
12 min read
Competitive Matrix: What It Is + How to Make One (with Templates)
Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.Ravi PandyaMay 15, 2025
Karla Margeson
Senior Content Editor
Karla has been creating marketing content since internet connections had dial tones. She specializes in long-form assets, nurture email wizardry, retaining and growing a customer base, and keeping a whole house full of dogs adequately entertained.
Contributor
8 min read
4 Types of Keywords in SEO (+ Examples)
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.Rachel BakerJan 21, 2025
10 min read
The Beginner’s Guide to Doing Local Marketing
Use this local marketing guide to keep your business top of mind for customers in your community.Sydney GoOct 01, 2024
10 min read
The Definitive Guide to Content Mapping (2024)
For successful marketing, content mapping is crucial. Find out why and how to do it in our step-by-step guide.Margarita LoktionovaSep 16, 2024