Semrush Subscriptions

As you can see on our pricing page, Semrush offers four subscription plans tailored to different digital marketing needs: Free, Pro, Guru, and Business. For everyone—from ambitious startups to industry leaders. Whether you're a solo entrepreneur, growing agency, or global enterprise, Semrush has the tools and insights to fuel your success online.

Here's everything you need to know about our plans and features:

Semrush Subscription Plans Comparison

Free Plan	Pro Plan	Guru Plan	Business Plan
Keyword research Competitor analysis Backlink analysis Link building On-page optimization Website audit PDF reports Keyword rankings Paid ad research	All in Free plus: Project sharing Add and invite users Keyword clustering Bulk backlink analysis Bulk keyword analysis Personalized recommendations	All in Pro plus: Content Marketing Platform Cannibalization report Historical data Multi-location and multi-device tracking Google Looker Studio integration	All in Guru plus: API access PLA analytics Free migration from third-party tools Crawl large websites (up to 100K pages) Share of Voice metric AMP pages audit
Limits
1 Project 10 Keywords to track 100 Pages to crawl per month 10 Results per report 10 SEO Ideas Units per month 1 Scheduled PDF report	5 Projects 500 Keywords to track 100,000 Pages to crawl per month 10,000 Results per report 250 Keyword metrics updates per month 500 SEO Ideas Units per month 5 Scheduled PDF reports	15 Projects 1,500 Keywords to track 300,000 Pages to crawl per month 30,000 Results per report 1,000 Keyword metrics updates per month 800 SEO Ideas Units per month 20 Scheduled PDF reports	40 Projects 5,000 Keywords to track 1,000,000 Pages to crawl per month 50,000 Results per report 5,000 Keyword metrics updates per month 2,000 SEO Ideas Units per month 50 Scheduled PDF reports
Subscription Pricing
Free Plan Account	Pro Plan	Guru Plan	Business Plan
Free forever	$139.95 per month (billed monthly) $117.33 per month (billed annually)	$249.95 per month (billed monthly) $208.33 per month (billed annually)	$499.95 per month (billed monthly) $416.66 per month (billed annually)

Read our complete Subscription Limits comparison article for more details.

We also have dedicated guides for each plan to help you get the most value:

Semrush Trial Subscription

We offer a seven-day trial for our Pro and Guru plans.

During your trial, you can:

Experience extended data limits to assess your needs
Test advanced features like historical data bulk analysis
Make an informed decision about the right plan for your business

You can easily cancel your subscription after the trial period ends.

Note: You can use the free trial option once per user. Any subsequent trials will automatically convert to a monthly paid plan.

Check out our getting started guide to make the most of your trial.

Frequently Asked Questions

Can I upgrade my Semrush subscription?

Upgrading your account is simple—use this form to contact our Sales team about upgrading, buying more limits, or creating a custom plan to fit your needs.

How much does Semrush cost?

Semrush offers three paid plans:

Pro: $139.95 per month with monthly billing or $117.33 per month with annual billing
Guru: $249.95 per month with monthly billing or $208.33 per month with annual billing
Business: $499.95 per month with monthly billing or $416.66 per month with annual billing

All paid plans include one user and have the option to add more users.

For more information see our pricing page.

Are annual plans more advantageous?

Yes! You can save about 17% per month with an annual plan compared to monthly billing. We offer three easy ways to switch from monthly to annual billing—see how in our billing FAQ.

I have a subscription. Where can I see my limits?

You can check all your account details in real time through the “Subscription info” tab. This includes your current limits, API units, billing information, and payment history.

How many users are included in each of the plans?

Each plan starts with one user, but you can add more users to any subscription plan:

Pro: $45 per additional user per month
Guru: $80 per additional user per month
Business: $100 per additional user per month

For more information, please see our user management guide.

How can I delete or purchase additional limits?

To remove extra limits, just reach out to our Customer Support team.

You can purchase additional limits for:

Users—please see more in the user management section
Keywords to track—the total number of keywords you can track for all your projects simultaneously using the Position Tracking tool
Plagiarism checks—the total number of plagiarism checks that you can perform using SEO Writing Assistant
Projects—the total number of projects that you can create. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
Pages to crawl—the total number of pages you can crawl for all your projects per month using the Site Audit tool
SEO Ideas Units—the total number of keyword analyses you can run per month using SEO Content Template, SEO Writing Assistant, and On Page SEO Checker
Essentials and Advanced locations—the number of locations you manage in the Listing Management tool
Scheduled PDF reports—the total number of PDF reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis
Smart Writer words—the total number of AI-generated words you can create with the Smart Writer features in SEO Writing Assistant

You can add these limits through your “Subscription info” tab. The cost will be added to your next monthly bill.

What happens after my trial ends?

After your seven-day trial, your account will automatically convert to the plan you selected unless you cancel. You can cancel anytime during the trial period with no charge.

If you continue, you'll be billed at the standard rate for the plan you chose.

Which Semrush plan is right for me?

Choose Pro if you're a freelancer, running a small team, or just getting started with digital marketing
Choose Guru if you’re an agency, a small- to mid-size business, or manage multiple projects and need access to additional tools
Choose Business if you're a large agency, enterprise, or ecommerce site needing advanced features and higher limits

Can I use Semrush for free?

Yes! While limited in scope, our free account gives you access to essential Semrush features. See exactly what's included in our guide to free accounts.