General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

5 min read

Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception...

Natalia ZhukovaJun 03, 2025

General Marketing

8 min read

Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Natalia ZhukovaJun 03, 2025

General Marketing

7 min read

What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.

Natalia ZhukovaJun 03, 2025

General Marketing

9 min read

Researching New Markets: A 3-Step GuideA comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Elena KozlovaJun 01, 2025

General Marketing

21 min read

The Elements Every Successful Brand Ambassador Program Needs #Semrushchat

Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #Semrushchat dove deep into what these programs are...

Maria KalyadinaJan 29, 2018

General Marketing

4 min read

How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps

Since LinkedIn is still evolving from an advertising perspective, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step by step guide will...

Nishan SinghSep 22, 2017

General Marketing

5 min read

B2B Remarketing: Boost Your ROI in Three Easy Steps

Remarketing is the process of bringing previous visitors back to your website to finish the conversion process — otherwise known in B2B as filling out a form. Research shows remarketing converts up...

Ben BrownJul 27, 2017

General Marketing

14 min read

Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat

Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that...

Maria KalyadinaMar 20, 2017

How To Create an Ebook Landing Page That Generates Leads

General Marketing

8 min read

How To Create an Ebook Landing Page That Generates Leads

Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.

Brandon WeaverFeb 13, 2017

General Marketing

6 min read

A Quick Guide To Building an Effective In-House SEO Team

Looking to build an in-house SEO team setup for long term success? This SEO agency owner created a guide to show you how they would build an SEO team and what roles are necessary for success!

Ron DodJan 10, 2017

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