General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

5 min read

Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception...

Natalia ZhukovaJun 03, 2025

General Marketing

8 min read

Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Natalia ZhukovaJun 03, 2025

General Marketing

7 min read

What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.

Natalia ZhukovaJun 03, 2025

General Marketing

9 min read

Researching New Markets: A 3-Step GuideA comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Elena KozlovaJun 01, 2025

General Marketing

13 min read

Free Chrome Extensions Marketers Should Use #Semrushchat

Many people use Google Chrome because they like it and find it easy to use. But the browser becomes even more powerful when you add specific extensions to it. For now, there are many different...

Liza VoronkovaOct 10, 2016

General Marketing

6 min read

10 Best Practices for Reaching Out for Business Reviews

Here you will find the 10 best practices for generating reviews from past clients that you’re working with as an agency.

Sergio AicardiSep 21, 2016

General Marketing

7 min read

Top 6 Marketing Analytics Dashboard Tools

If you’re spending money on digital marketing, analytics are a main focus and a top priority. It’s easy to get lost in the mix, so digital marketing analytics dashboards are awesome time savers and...

Sagi SolomonSep 13, 2016

General Marketing

6 min read

How To Use the Seven Deadly Sins of Marketing

Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your...

Paul KlebanovJul 22, 2016

Why Google's Firebase Is Essential if You Have a Business App

General Marketing

5 min read

4 Reasons Why Google's Firebase Is Essential if You Have a Business App

Having an app for your business is becoming more important, especially depending on your industry. The fact is that many users like to know that they can gain access to everything they need to...

Sergio AicardiJun 13, 2016

General Marketing

3 min read

How To Create Detailed Client Proposals That Win Business (In Half the Time)

Detailed and highly customized proposals have been a big factor in my agency‘s success since I was a one-man operation back in 2001. A well-thought-out, custom proposal can bring in high-value...

Jason CorgiatApr 21, 2016

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