General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

5 min read

Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception...

Natalia ZhukovaJun 03, 2025

General Marketing

8 min read

Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Natalia ZhukovaJun 03, 2025

General Marketing

7 min read

What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.

Natalia ZhukovaJun 03, 2025

General Marketing

9 min read

Researching New Markets: A 3-Step GuideA comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Elena KozlovaJun 01, 2025

General Marketing

11 min read

Creating a Udemy Course: It’s More Than Just a Powerful Backlink

In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out...

Sergio AicardiMar 30, 2016

6 Tips: How To Pass the Google Partners Certifications

General Marketing

2 min read

6 Tips: How To Pass the Google Partners Certifications

The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out...

Emma BramleyNov 23, 2015

Use Semrush Overview Reports To Your Advantage

General Marketing

4 min read

Cheat Sheet: Use Semrush Overview Reports To Your Advantage

Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the...

Mike IsaacNov 12, 2015

10 Surprisingly Successful USPs for Marketing Companies

General Marketing

3 min read

10 Surprisingly Successful USPs for Marketing Companies

Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and...

Sherry GrayAug 28, 2015

Everything You Need To Do Online When You Move Business Locations

General Marketing

6 min read

Everything You Need To Do Online When You Move Business Locations

If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is...

Sergio AicardiAug 05, 2015

What In The World Is API? (Part 2: Knowing Your Limits and How To Use Data)

General Marketing

4 min read

What In The World Is API? (Part 2: Knowing Your Limits and How To Use Data)

This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But...

Mike IsaacJun 29, 2015

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