6 min read
What Is Keyword Bidding? A Beginner’s Step-by-Step GuideKeyword bidding involves setting how much you’re willing to pay to reach a certain goal in Google Ads.
Connor LaheyJun 02, 2025
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
8 min read
What Are Display Ads & How Do They Work?Display ads are visual ads (usually in the form of banners) that appear on websites and apps.
Alex LindleyJun 02, 2025
5 min read
What Is Quality Score? And How It Impacts Your Google AdsQuality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.
Ravi PandyaFeb 11, 2025
7 min read
How to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.
Luke HarselFeb 05, 2025
4 min read
How To Set Up and Implement DSA Feeds in AdWords
If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how...Joe MartinezMay 01, 2018
8 min read
5 Advanced Display Remarketing Strategies
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go...Byron Tassoni-ReschNov 21, 2017
5 min read
6 Most Common Errors of Google Merchant Center Account and Their Fixes
Google is the leading search engine with over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. Product sellers and ecommerce companies need to...Harsh NaikOct 13, 2017
5 min read
ABC of Fixing AMP Validation Errors With Semrush
Since Semrush Site Audit report includes the results for accelerated mobile pages, you can find out the AMP situation on your website at any moment.Darina AndronovaSep 19, 2017
4 min read
Native Advertising vs. Content Marketing: What’s the Difference?
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the...Brad KeysFeb 16, 2017
12 min read
The Role of Paid Media in Your Marketing Mix #Semrushchat
Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can...Liza VoronkovaAug 02, 2016