6 min read
What Is Keyword Bidding? A Beginner’s Step-by-Step GuideKeyword bidding involves setting how much you’re willing to pay to reach a certain goal in Google Ads.
Connor LaheyJun 02, 2025
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
8 min read
What Are Display Ads & How Do They Work?Display ads are visual ads (usually in the form of banners) that appear on websites and apps.
Alex LindleyJun 02, 2025
5 min read
What Is Quality Score? And How It Impacts Your Google AdsQuality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.
Ravi PandyaFeb 11, 2025
7 min read
How to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.
Luke HarselFeb 05, 2025
1 min read
Hiring a PPC Specialist? Look for These 10 Skills
PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate.Emma BramleyJun 03, 2016
7 min read
How To Combat Rising Brand CPC Costs in 4 Steps
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of...Marta TurekMar 17, 2016
9 min read
5 Ways to Optimize Google Shopping Results
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from...Brett CurryAug 04, 2015
1 min read
Free Download: The Complete PPC Analytics Toolkit
Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all...Kathleen GarvinJan 23, 2015
2 min read
How To Find Cheap Keywords for Your AdWords Campaigns
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor...Elena DryaminaOct 07, 2014
4 min read
10 Don'ts for Google AdWords
Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in...Rocco Alberto BaldassarreAug 08, 2014