Looker Studio (previously Google Data Studio) is a free online tool that allows you to make visual reports that combine data sources such as Google Analytics, BigQuery, Google Sheets, YouTube, and more.
With a Guru or Business tier SEO Toolkit subscription, you can also add Semrush data to your reports in Looker Studio. Along with the other 1000+ sources of data available in Looker, this connection can help you create custom reports and dashboards for your business.
Looker Studio offers more flexibility than Google Analytics or Search Console alone and empowers you to create your own dashboard and reports. It has a robust interface, featuring drag-and-drop widgets from all of your connections.
Alongside Google Analytics or Search Console reports that can display your website’s top-performing search terms and pages, Semrush can offer trends of your target keyword via Position Tracking and the perspective of a competitor or prospect website via Domain Analytics.
Take a look at the example reports lower in this article to see how the visual style of Looker Studio appeals to you.
There are three separate connection points from Semrush: one for pulling data from Domain Analytics, the second for Position Tracking, and the third for Site Audit.
Domain Analytics lets you search statistics on any domain in the Semrush database, Position Tracking lets you track rankings for a custom set of target keywords, and Site Audit lets you audit any domain on the Internet and receive a report on the site’s main technical errors that hurt its health and visibility.
- Use the Semrush Domain Analytics connector to pull Domain Overview data. You can pull the following data into Looker Studio:
- Semrush Rank
- Top organic and paid keywords (Google Ads)
- Backlinks information
- Estimates of organic and paid traffic and traffic cost
- Use the Semrush Position Tracking connector to pull:
- Organic or Google Ads Visibility
- Organic or Google Ads Positions
- An Organic Overview report from an existing Position Tracking campaign
- Semrush Site Audit connector — to generate a Site Audit Overview report telling you how many technical errors, warnings, and notices Semrush found on a website. This lets you judge the overall health of a website.
For more help constructing your reports within Looker Studio, check out the Help Center. For help understanding connecting data sources to it, read this article.
We’ve created three example reports that are publicly available. Please feel free to check them out below:
1. Position Tracking example report
2. Domain Analytics example report
These Semrush Looker Studio connectors are available only to users with a Guru or Business tier SEO Toolkit subscription.
At this time, you can get available historical data since 2012 on the amount of organic/advertising keywords, traffic & traffic cost.
Report length is limited:
- Up to 5000 keywords per report for Position Tracking connector
- Up to 100 keywords for Domain Analytics reports
Looker Studio is one of the most powerful marketing reporting tools. This is why we have developed the Looker Studio Template for SEO. It's a ready-to-use report which is designed to help you speed up the reporting process.
If you want to learn how to connect to Looker Studio, check out the Integrating Semrush with Looker Studio manual.