AI Strategic Market Insights is an app developed by OSUM.com that enhances the processes of market research through the power of AI.
It gives users AI-driven insights into everything from competitors and customers to products and positioning, paving the way for strategic growth in any given industry.
The Benefits of AI Strategic Market Insights
AI Strategic Market Insights unlocks instant intel on your market, including comprehensive competitor analyses and precise buyer personas, to help you get ahead in your niche. It also allows you to find strategic growth opportunities in untapped areas of your market to give you a data-driven competitive edge.
You can use it to:
- Make more informed, strategic decisions with in-depth business and product research reports
- Leverage AI to dramatically reduce market research time, with deep insights available in seconds
- Get the full picture of your market and business potential with full and instant SWOT analyses
- Develop more robust and reliable buyer profiles and improve persona-driven demand generation
- Find the insights you need all in one place without the need for fragmented tools and data sources
Whether you want to dig deep into customer behaviors or evaluate potential investment opportunities, AI Strategic Market Insights quickly and efficiently gives you the data to do so—and it’s available at the click of a button. The app is designed to act as a catalyst for growth in your market by arming you with a range of data and insights that your competitors are missing.
Pricing and Limits
AI Strategic Market Insights costs $99/month and is available on a free trial for 3 days.
A subscription gives you access to product research and USP analysis, strengths, weaknesses, opportunities and threats (SWOT) analysis, market positioning insights, growth strategies and resource planning and data on customer personas, buyer journeys and user stories.
In-app purchases include the following:
- Advanced reports and 20 extra credits: $100/month
- Complete reports and 25 extra credits: $150/month
- 10 extra credits: $69/month
- 25 extra credits: $149/month
What’s Included in AI Strategic Market Insights?
The main features of AI Strategic Market Insights are:
- Competitive Research: Instant access to detailed information about competitors, including market positioning, strengths, weaknesses and strategies
- SWOT Analysis: Automated SWOT analysis for any business or product, enabling you to make informed strategic decisions
- Buyer Personas: Identification of ideal customer profiles and buyer personas to help businesses understand target audiences better and tailor marketing efforts accordingly
- Growth Opportunities: Evaluation of potential growth opportunities in the market, helping businesses identify and capitalize on new avenues for expansion
- In-Depth Product Reports: Comprehensive reports on business products, including detailed analysis of market potential, competition and profitability
- Sales Prospect Profiles: Creation of actionable sales prospect profiles based on market research and buyer persona data, aiding sales teams in lead generation and conversion
- Customer Insights: Utilization of customer insights to increase revenue and profits by making businesses more customer-centric
- Strategic Planning Tools: Access to tools that support planning and the implementation of strategic goals, helping businesses streamline their operations and improve performance
- AI Automation: Automation of market research processes using AI, allowing you to save time and focus on strategic execution rather than manual data gathering
To get started with AI Strategic Market Insights, you’ll first need to enter a website or product URL into the search bar.
Enter your URL and press enter or click the green button with the arrow to proceed. AI will begin generating your report and make it available to unlock at the bottom of your screen when ready—it may take a few seconds or minutes to produce your report.
Click the green ‘Unlock’ button and then ‘Open Report’ to view it. You can delete a report by clicking on the three dots and selecting the ‘Delete’ option.
The app will take you to your report and your first stop will be the ‘Foundational Understanding’ tab. You can head to ‘Context & Offerings,’ ‘Forward Planning,’ and ‘Implementation & Goals’ in the navigation menu at the top of your dashboard for more insights.
Note that some features will be unavailable on the ‘Standard’ plan and the information will be blurred out—to access these insights, you simply need to click the ‘Upgrade’ button and choose your add-on.
Foundational Understanding
This tab shows your SWOT analysis, where your strengths, weaknesses, opportunities and threats will be described in detail to help inform your marketing strategy. You will also see information about your market sector when you scroll down or choose an option in the left-hand menu.
Context & Offerings
Under the ‘Context & Offerings’ tab, you’ll find information categorized in the following areas:
- Business Analysis: This section includes insights into positioning, perception and potential for your business, as well as risks to which it’s exposed if you have an ‘Advanced’ or ‘Complete’ add-on
- Customer Segment Insights: The 3 customer segment sections include insights into buyer personas, psychographics, sociotypes, work habits, ideals, likes and dislikes, plus additional information on ‘A Day In The Life,’ ‘The Mom Test,’ buyer journeys and user stories—these insights are designed to help you form a clear picture of your customer segments and refine your marketing efforts accordingly
- With the ‘Advanced’ and ‘Complete’ add-ons, you will also get ‘Sales Prospect Profile’ insights to help you build a fitting framework and optimize your chances of conversions
- Product Audit: This section includes in-depth insights into products, from market fits and ‘Unique Selling Points’ (USPs) to ‘Competitive Opportunities’ and ‘Product Roadmaps’ for continued development
You can scroll down the page for a continuous report of in-depth insights or jump to the sections you want to see via the links in the left-hand menu.
Forward Planning
The ‘Forward Planning’ tab delivers insights into categories that help you determine your business and/or product growth plan. In one continuous, scrollable report, these include:
- Investment Initiatives: Here, you’ll find AI-driven recommendations for your market positioning if you are seeking buy-in from external parties, including existing ‘Investment Opportunities’ and a slide-by-slide ‘Pitch Deck Draft’
- With the ‘Advanced’ and ‘Complete’ add-ons, this is where you’ll also find ‘Investment Objections,’ ‘Valuation Optimization’ and ‘Capital Deployment’ information
- AI Integration Opportunities: This section includes recommendations for AI tools you might consider to boost the performance of your internal teams, such as predictive analytics and chatbots for customer service
- With the ‘Advanced’ and ‘Complete’ add-ons, this is where you’ll also find recommendations for AI tools that might improve your external customer experience, such as personalized marketing
- Growth Strategies: This section includes insights into possible areas of business development and growth, from channels and distribution to ‘Unconventional Marketing’ techniques like influencer programs and social media challenges—this is where you’ll discover tips for ‘Early Adopter Acquisition’ and ‘Community Development,’ too
- With the ‘Advanced’ and ‘Complete’ add-ons, this is where you’ll also find recommendations for ‘Scaled Customer Acquisition’ and ‘Lifetime Value Enhancement’
Implementation & Goals
Under the ‘Implementation & Goals’ tab, you will find insights into the following areas, which are also listed as one continuous, scrollable report:
- Resource Planning: In this section, you can use AI to help you plan for growth as a business with the right technology, tools and general infrastructure, plus a suggested recruitment roadmap to help you scale your team efficiently and strategically
- With the ‘Advanced’ and ‘Complete’ add-ons, this is where you’ll also find recommendations for dissecting the costs of running your business in ‘Operational Forecast’
- Content Recommendations: Here, you can discover ways to improve your content output as a business with tips for asset creation and optimization with suggested keywords
- With the ‘Advanced’ and ‘Complete’ add-ons, this is where you’ll also find recommendations for optimizing your ‘Search Marketing Ads’ for any paid activities
- OKR Suggestions: The ‘Complete’ add-on grants you deeper access to AI-driven insights into Objectives and Key Results (OKRs) for your business—these include OKR tips for marketing, sales, engineering, finance, data science and more
Your Dashboard
You’ll find a summary of your subscription, including how many reports you have used throughout the month, and an overview of the available upgrades beneath the search box on your Dashboard.
All the reports you run via the main Dashboard will be listed at the bottom for ease of access. When you are in a report and want to return to your Dashboard, you can click the breadcrumb link or the ‘Back’ button beneath it at the top-left of the page at any time.
Frequently Asked Questions
- Standard: A standard subscription grants 1 user 10 credits to gain insights into SWOT analyses, market sectors, business analyses, customer insights, product audits, investment initiatives, AI integration opportunities, growth strategies, resource planning and content recommendations
- Advanced Reports: An additional $100/month gives users an extra 20 credits, plus extra insights into market sectors, business analyses, customer insights, investment initiatives, AI integration opportunities, growth strategies, resource planning and content recommendations
- Complete Reports: An additional $150/month gives users an extra 25 credits, plus extra insights into market sectors, business analyses, customer insights, investment initiatives, AI integration opportunities, growth strategies, resource planning, content recommendations and OKR suggestions