Top Wine & Spirits Websites in Australia

Name: Top websites in Australia (Wine & Spirits)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in Australia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

danmurphys.com.au

3.07M

20.99%644.68K

79.01%2.43M

↑3.2%

↓8.76%

Direct

liquorland.com.au

1.34M

17.85%239.12K

82.15%1.1M

↑1.58%

↑28.91%

Direct

bws.com.au

1.16M

18.86%218.5K

81.14%940K

↑8.66%

↓14.5%

Direct

activehosted.com

245.15K

52.28%128.16K

47.72%117K

↑8.95%

↓34.22%

Direct

lawsons.com.au

225.34K

22.78%51.32K

77.22%174.01K

↑31.27%

↓9.92%

Direct

vinomofo.com

198.53K

28.86%57.3K

71.14%141.22K

↓6.18%

↓10.95%

Direct

blackheartsandsparrows.com.au

151.34K

1.2%1.82K

98.8%149.52K

↑51.42%

↑324.51%

Direct

brandymelville.com

135.78K

64.1%87.04K

35.9%48.74K

↓20.04%

↓5.02%

Direct

cellarbrations.com.au

134.07K

25.15%33.72K

74.85%100.36K

↓31.95%

↑18.63%

Direct

thewhiskyclub.com.au

125.68K

13.51%16.98K

86.49%108.7K

↑21.39%

↓13.82%

Direct

bottlemart.com.au

114.33K

13.65%15.61K

86.35%98.72K

↑59.52%

↑11.11%

Direct

eldridge-estate.com.au

110.29K

-

100%110.29K

↑51.35%

↑1,898.07%

Direct

thirstycamel.com.au

109.89K

17.04%18.72K

82.96%91.17K

↓3.58%

↑12.77%

Direct

nakedwines.com.au

99.52K

21.43%21.33K

78.57%78.2K

↑25.02%

↓37.84%

Direct

nicks.com.au

84.38K

58.53%49.39K

41.47%35K

↓34.21%

↓24.99%

Search

wine-searcher.com

75.25K

32.49%24.45K

67.51%50.81K

↑14.25%

↓35.78%

Search

kentstreetcellars.com.au

68.98K

38.96%26.87K

61.04%42.11K

↓7.83%

↓11.04%

Paid

goodfoodshow.com.au

67.25K

26.67%17.94K

73.33%49.32K

↓35.13%

↑9.15%

Direct

tastingtable.com

59.46K

23.15%13.77K

76.85%45.7K

↓41.83%

↓30.05%

Search

goodpairdays.com

57.72K

25.67%14.81K

74.33%42.9K

↓8.02%

↑128.06%

Direct

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Key Insights on Top Wine & Spirits Websites in Australia on June 2026

As of June 2026, danmurphys.com.au leads Wine & Spirits in Australia with 3.07M monthly visits. Its audience skews mobile-first (20.99% desktop / 20.99% mobile), and traffic is up month over month 3.2% and down year over year -8.76%. liquorland.com.au holds second with 1.34M visits and a mobile-leaning mix (17.85% desktop / 82.15% mobile), while bws.com.au ranks third with 1.16M visits.

Across the leaders, eldridge-estate.com.au is the most mobile-first (100% of visits), whereas paramountliquor.com.au is the most desktop-reliant (100%). Momentum favors pinocchioswinebar.com.au in the latest month (10,570%), while liquorlegends.com.au shows the steepest pullback.

Acquisition patterns also differ: danmurphys.com.au is driven primarily by search, danmurphys.com.au by direct, and danmurphys.com.au by referral; overall, 63 of the top 100 sites are direct-led, 34 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in Australia