Top Travel & Tourism Websites in Australia

Name: Top websites in Australia (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

10.88M

49.23%5.36M

50.77%5.52M

↑9.75%

↓5.67%

Direct

qantas.com

10.08M

41.04%4.14M

58.96%5.94M

↑6.35%

↓1.31%

Direct

jetstar.com

6.7M

29.93%2M

70.07%4.69M

↑3.64%

↑6.86%

Direct

willyweather.com.au

5.87M

15.06%884.12K

84.94%4.99M

↑96.9%

↓7.98%

Direct

skyscanner.com.au

5.25M

48.4%2.54M

51.6%2.71M

↓5.74%

↑4.87%

Direct

airbnb.com.au

4.55M

48.15%2.19M

51.85%2.36M

↓0.5%

↓3.79%

Direct

tripadvisor.com.au

3.41M

43.03%1.47M

56.97%1.94M

↓9.29%

↓26.05%

Search

trip.com

3.31M

58.74%1.94M

41.26%1.36M

↑20.64%

↑40.09%

Direct

americanexpress.com

2.24M

55.35%1.24M

44.65%999.49K

↑7.36%

↓0.82%

Direct

luxuryescapes.com

2.06M

23.72%488.75K

76.28%1.57M

↑53.11%

↑50.04%

Direct

agoda.com

1.81M

40.24%728.22K

59.76%1.08M

↑6.14%

↓11.76%

Direct

flightradar24.com

1.6M

45.17%724.88K

54.83%880.02K

↓3.16%

↑15.46%

Direct

flightcentre.com.au

1.51M

42.26%637.28K

57.74%870.78K

↓2%

↑2.46%

Direct

getyourguide.com

1.48M

36.32%537.74K

63.68%942.84K

↓8.47%

↑58.3%

Direct

flightaware.com

1.4M

23.81%332.17K

76.19%1.06M

↓12.43%

↑14.31%

Direct

expedia.com.au

1.39M

51.24%710.98K

48.76%676.62K

↑13.34%

↓13.64%

Direct

escape.com.au

1.22M

7.86%96.15K

92.14%1.13M

↑281.55%

↑3.97%

Direct

accor.com

1.22M

52%633.23K

48%584.57K

↓18.52%

↑5.76%

Direct

webjet.com.au

1.21M

40.67%491.82K

59.33%717.39K

↓1.47%

↓10.71%

Direct

tripadvisor.com

1.2M

39.16%470.66K

60.84%731.29K

↓18.59%

↓28.12%

Search

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Key Insights on Top Travel & Tourism Websites in Australia on May 2026

As of May 2026, booking.com leads Travel & Tourism in Australia with 10.88M monthly visits. Its audience skews mobile-first (49.23% desktop / 49.23% mobile), and traffic is up month over month 9.75% and down year over year -5.67%. qantas.com holds second with 10.08M visits and a mobile-leaning mix (41.04% desktop / 58.96% mobile), while jetstar.com ranks third with 6.7M visits.

Across the leaders, tripjack.com is the most mobile-first (99.82% of visits), whereas tropicalnorthqueensland.org.au is the most desktop-reliant (91.58%). Momentum favors expertflyer.com in the latest month (2,185.23%), while travelandtourworld.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 82 of the top 100 sites are direct-led, 13 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Australia