Top Insurance Websites in Italy

Name: Top websites in Italy (Insurance)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Italy, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

intesasanpaolo.com

5.18M

62.33%3.23M

37.67%1.95M

↓4.33%

↓14.55%

Direct

facile.it

4.43M

19.36%857.95K

80.64%3.57M

↓12.48%

↓6.91%

Direct

prima.it

2.93M

29.76%872.31K

70.24%2.06M

↓3.92%

↓0.5%

Direct

segugio.it

2.7M

19.44%525.84K

80.56%2.18M

↓13.29%

↓1.2%

Direct

ilportaledellautomobilista.it

2.34M

38.9%910.13K

61.1%1.43M

↓15.54%

↓6.64%

Direct

ing.it

2.21M

30.52%675.05K

69.48%1.54M

↓13.79%

↓2.95%

Direct

telepass.com

2.19M

26.75%586.82K

73.25%1.61M

↑16.06%

↓18.64%

Direct

generali.it

2M

23.6%471.38K

76.4%1.53M

↓7%

↑11.75%

Direct

unipol.it

1.22M

34.9%425.17K

65.1%793K

↑1.85%

↑63.47%

Direct

unisalute.it

985.83K

49.65%489.5K

50.35%496.32K

↓4.85%

↓10%

Direct

conte.it

960.95K

24.02%230.83K

75.98%730.12K

↓2.94%

↓15.24%

Direct

allianzdirect.it

925.73K

30.78%284.96K

69.22%640.77K

↓15.94%

↑28.17%

Direct

previnet.it

885.17K

41.09%363.72K

58.91%521.45K

↓2.75%

↑10.73%

Direct

agos.it

800.74K

24.52%196.35K

75.48%604.38K

↓4.27%

↓14.03%

Direct

allianz.it

698.1K

40.5%282.7K

59.5%415.4K

↓19.93%

↑26.91%

Direct

fondoest.it

667.53K

39.28%262.23K

60.72%405.3K

↑28.42%

↑3.28%

Direct

genertel.it

638.27K

24.51%156.43K

75.49%481.84K

↓14.75%

↓17.37%

Direct

linear.it

562.93K

26.95%151.7K

73.05%411.22K

↑27.62%

↓1.35%

Direct

verti.it

521.86K

27.34%142.65K

72.66%379.21K

↓3.61%

↑0.86%

Direct

aon.it

509.57K

47.45%241.76K

52.55%267.8K

↓13.28%

↑13.44%

Direct

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Key Insights on Top Insurance Websites in Italy on June 2026

As of June 2026, intesasanpaolo.com leads Insurance in Italy with 5.18M monthly visits. Its audience skews desktop-first (62.33% desktop / 62.33% mobile), and traffic is down month over month -4.33% and down year over year -14.55%. facile.it holds second with 4.43M visits and a mobile-leaning mix (19.36% desktop / 80.64% mobile), while prima.it ranks third with 2.93M visits.

Across the leaders, admiral.com is the most mobile-first (96.5% of visits), whereas i4t.it is the most desktop-reliant (100%). Momentum favors ch.ch in the latest month (711.27%), while realemutua.it shows the steepest pullback.

Acquisition patterns also differ: intesasanpaolo.com is driven primarily by search, intesasanpaolo.com by direct, and intesasanpaolo.com by referral; overall, 85 of the top 100 sites are direct-led, 9 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Italy