Top Insurance Websites in Rwanda

Name: Top websites in Rwanda (Insurance)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Rwanda, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

prime.rw

1.44K

97.49%1.4K

2.51%36

↑63.55%

↑69.46%

Direct

primebank.co.ke

694

100%694

-

0%

Direct

hdfclife.com

633

100%633

-

↑920.97%

0%

Direct

sanlam.co.za

572

100%572

-

↑60.22%

↑105.2%

Direct

prudentialzenith.com

518

100%518

-

0%

Direct

sanlam.com

376

100%376

-

0%

↓34.35%

Social

sunlife.com

352

100%352

-

0%

Referral

britam.com

231

100%231

-

↓83.06%

↑103.04%

Search

driving-tests.org

229

100%229

-

↑275.41%

↓34.98%

Direct

squareone.ca

228

100%228

-

↑273.77%

↑102.75%

Search

icicilombard.com

174

100%174

-

0%

Search

ira.go.ke

174

100%174

-

↓71.94%

0%

Search

aon.com

173

100%173

-

↓43.46%

↑110.92%

Referral

ameli.fr

171

100%171

-

0%

↑134.46%

Direct

dohabank.com

138

100%138

-

↓24.59%

0%

Search

safetywing.com

128

100%128

-

0%

↓69.48%

Search

thehartford.com

126

100%126

-

0%

↑166.29%

Search

cfsgroup.com

118

100%118

-

0%

Direct

europe-insurance.eu

118

100%118

-

0%

↓3.28%

Paid

ninety.com

118

100%118

-

0%

Referral

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Key Insights on Top Insurance Websites in Rwanda on May 2026

As of May 2026, prime.rw leads Insurance in Rwanda with 1.44K monthly visits. Its audience skews desktop-first (97.49% desktop / 97.49% mobile), and traffic is up month over month 63.55% and up year over year 69.46%. primebank.co.ke holds second with 694 visits and a desktop-leaning mix (100% desktop / 0% mobile), while hdfclife.com ranks third with 633 visits.

Across the leaders, kotak.com is the most mobile-first (100% of visits), whereas primebank.co.ke is the most desktop-reliant (100%). Momentum favors hdfclife.com in the latest month (920.97%), while britam.com shows the steepest pullback.

Acquisition patterns also differ: prime.rw is driven primarily by search, prime.rw by direct, and prime.rw by referral; overall, 43 of the top 99 sites are direct-led, 36 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Rwanda