Google's AI search optimization guide: what to do next
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How we're driving AI visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
Use Semrush to Benchmark Brand Mentions in AI Answers
See how Semrush helps you track when, how, and where AI platforms mention your brand and benchmark that visibility against competitors.
The 7 Best AI Visibility Tools to Win in AI Search (2026)
Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.
18 Best AI Tools for Public Relations in 2026
The best AI tools for PR help teams write press releases, pitch journalists, and monitor brand mentions.
Create an SEO + AI Search Marketing Report [+ Template]
Learn to quickly build a report that helps you track both SEO and AI Visibility.
What to Do About AI Overviews Traffic Loss
Learn how to diagnose whether AI Overviews are causing your traffic drop, which pages are affected, and what to do.
Why Are My Competitors Showing up in AI Search and Not Us?
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.