Google's AI search optimization guide: what to do next
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How we're driving AI visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
LLM Optimization (LLMO): Get AI to Talk About Your Brand
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.
Google Web Guide: A New Search Experiment
Google Web Guide is a new Search Labs experiment that organizes search results into thematic clusters. Learn more in this guide.
Should You Invest in Growing Your AI Visibility?
Learn AI visibility is worth investing in for your business and how to forecast future growth based on trends.
AI Search Trust Signals: The Practical Audit (2026 Guide)
Audit your brand’s trust signals to find ways to boost AI visibility and earn more citations.
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.
AI Mentions: How to Get LLMs to Mention Your Brand
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.