Top Travel & Tourism Websites in Guatemala

Name: Top websites in Guatemala (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Guatemala, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

81.76K

93.08%76.1K

6.92%5.66K

↓13.18%

↓20.31%

Direct

airbnb.com.gt

58.59K

92.1%53.96K

7.9%4.63K

↓45.55%

↓12.03%

Direct

avianca.com

55.73K

91.45%50.97K

8.55%4.76K

↑10.17%

↓23.96%

Direct

expedia.com

38.04K

93.46%35.55K

6.54%2.49K

↓5.21%

↓21.23%

Direct

sre.gob.mx

36.54K

92.5%33.8K

7.5%2.74K

↓32.94%

↓9.21%

Direct

irtra.org.gt

33.38K

83.79%27.97K

16.21%5.41K

↑55.43%

↓31.61%

Search

airbnb.com

32.95K

90.9%29.95K

9.1%3K

↑4.06%

↓40.88%

Direct

sabre.com

22.39K

100%22.39K

-

↑367.55%

↑430.13%

Direct

aa.com

21.41K

100%21.41K

-

↑3.45%

↓4.49%

Direct

volaris.com

21.25K

90.27%19.18K

9.73%2.07K

↑5.18%

↓20.92%

Direct

kayak.com

20.87K

86.11%17.97K

13.89%2.9K

↓1.67%

↓27.35%

Direct

united.com

19.85K

94.13%18.68K

5.87%1.17K

↑64.2%

↓19.64%

Direct

tripadvisor.es

18.68K

81.38%15.2K

18.62%3.48K

↑10.58%

↓56.2%

Search

skyscanner.com

17.29K

77.51%13.4K

22.49%3.89K

↑17.07%

↑4.35%

Direct

unesco.org

14.62K

97.61%14.27K

2.39%350

↑4.47%

↓41.75%

Search

flightradar24.com

13.93K

97.03%13.51K

2.97%414

↑11.02%

↑409.1%

Direct

amadeus.com

13.64K

100%13.64K

-

↑58.98%

↑64.18%

Direct

flightaware.com

12.26K

68.28%8.37K

31.72%3.89K

↑10.22%

↑83.4%

Direct

iberia.com

12.24K

87.76%10.74K

12.24%1.5K

↓44.8%

↓9.38%

Direct

tripadvisor.com

10.28K

86.62%8.9K

13.38%1.38K

↑9.89%

↓33.89%

Direct

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Key Insights on Top Travel & Tourism Websites in Guatemala on May 2026

As of May 2026, booking.com leads Travel & Tourism in Guatemala with 81.76K monthly visits. Its audience skews desktop-first (93.08% desktop / 93.08% mobile), and traffic is down month over month -13.18% and down year over year -20.31%. airbnb.com.gt holds second with 58.59K visits and a desktop-leaning mix (92.1% desktop / 7.9% mobile), while avianca.com ranks third with 55.73K visits.

Across the leaders, preferente.com is the most mobile-first (100% of visits), whereas sabre.com is the most desktop-reliant (100%). Momentum favors adrenalinatours.com in the latest month (2,111.24%), while worldtimebuddy.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 73 of the top 100 sites are direct-led, 20 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Guatemala