Top Travel & Tourism Websites in the Netherlands

Name: Top websites in Netherlands (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the Netherlands, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

weeronline.nl

12.69M

24.62%3.12M

75.38%9.56M

↑24.02%

↓17.24%

Direct

booking.com

11.82M

48.79%5.77M

51.21%6.05M

↑20.53%

↓9.89%

Direct

anwb.nl

9.75M

21.33%2.08M

78.67%7.67M

↓3.44%

↓8.55%

Direct

weerplaza.nl

9.57M

18.11%1.73M

81.89%7.84M

↑39.15%

↓27.22%

Direct

ns.nl

8.1M

27.75%2.25M

72.25%5.85M

↑6.95%

↓8.64%

Direct

skyscanner.nl

3.64M

41.28%1.5M

58.72%2.14M

↑10.66%

↑0.63%

Direct

tripadvisor.nl

3.59M

29.58%1.06M

70.42%2.53M

↑6.55%

↓9.83%

Search

tui.nl

3.1M

31.26%968.19K

68.74%2.13M

↑7.9%

↓11.91%

Direct

9292.nl

2.96M

26.8%793.74K

73.2%2.17M

↓15.41%

↓24.32%

Direct

airbnb.nl

2.52M

52.4%1.32M

47.6%1.2M

↓3.05%

↓10.05%

Direct

transavia.com

2.29M

28.94%662.99K

71.06%1.63M

↑26.84%

↓0.26%

Direct

landal.nl

1.91M

20.77%395.83K

79.23%1.51M

↑9.97%

↑26.45%

Direct

klm.nl

1.9M

56.65%1.08M

43.35%822.97K

↓2.26%

↑0.17%

Direct

flightradar24.com

1.86M

33.31%618.93K

66.69%1.24M

↑3.72%

↑4.36%

Direct

getyourguide.com

1.81M

26.97%487.77K

73.03%1.32M

↓1.25%

↑71.45%

Direct

schiphol.nl

1.8M

22.53%404.74K

77.47%1.39M

↑4.12%

↓4.03%

Direct

tripadvisor.com

1.79M

34.33%616.09K

65.67%1.18M

↑34.88%

↓18.19%

Search

socialdeal.nl

1.76M

26.16%459.49K

73.84%1.3M

↓11.72%

↓15.25%

Direct

looopings.nl

1.72M

19.85%340.43K

80.15%1.37M

↓10.75%

↑9.94%

Direct

vakantiediscounter.nl

1.61M

27.05%435.78K

72.95%1.18M

↑27.96%

↓13.57%

Direct

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Key Insights on Top Travel & Tourism Websites in the Netherlands on May 2026

As of May 2026, weeronline.nl leads Travel & Tourism in the Netherlands with 12.69M monthly visits. Its audience skews mobile-first (24.62% desktop / 24.62% mobile), and traffic is up month over month 24.02% and down year over year -17.24%. booking.com holds second with 11.82M visits and a mobile-leaning mix (48.79% desktop / 51.21% mobile), while anwb.nl ranks third with 9.75M visits.

Across the leaders, westtoer.be is the most mobile-first (100% of visits), whereas klm.nl is the most desktop-reliant (56.65%). Momentum favors wetteronline.de in the latest month (301.4%), while ohmyfoodness.nl shows the steepest pullback.

Acquisition patterns also differ: weeronline.nl is driven primarily by search, weeronline.nl by direct, and weeronline.nl by referral; overall, 89 of the top 100 sites are direct-led, 10 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the Netherlands