Top Travel & Tourism Websites in Poland

Name: Top websites in Poland (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Poland, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

20.57M

43.56%8.96M

56.44%11.61M

↑7.39%

↑6.09%

Direct

wakacje.pl

8.46M

27.54%2.33M

72.46%6.13M

↑30.89%

↓4.45%

Direct

itaka.pl

4.75M

35.7%1.7M

64.3%3.06M

↓14.39%

↓11.29%

Direct

national-geographic.pl

3.99M

5.57%222.53K

94.43%3.77M

↑58.32%

↑89.26%

Direct

tui.pl

3.88M

42.62%1.65M

57.38%2.22M

↑10.23%

↓0.22%

Direct

ryanair.com

3.84M

38.89%1.49M

61.11%2.35M

↓3.79%

↓1.18%

Direct

r.pl

3.81M

35.64%1.36M

64.36%2.45M

↓16.1%

↑0.21%

Direct

skyscanner.pl

3.81M

39.39%1.5M

60.61%2.31M

↓10.78%

↑9.4%

Direct

esky.pl

3.71M

25.77%956.59K

74.23%2.76M

↑4.77%

↑37.53%

Direct

flightradar24.com

3.54M

35.33%1.25M

64.67%2.29M

↑2.72%

↑32.05%

Direct

lot.com

3.51M

16.64%584.8K

83.36%2.93M

↓5.88%

↑58.93%

Direct

fly4free.pl

3.09M

18.4%568.13K

81.6%2.52M

↓9.4%

↑47.24%

Direct

webcamera.pl

2.99M

13.89%415.22K

86.11%2.57M

↑62.54%

↑13.09%

Search

wizzair.com

2.78M

47.78%1.33M

52.22%1.45M

↓7.18%

↑14.78%

Direct

getyourguide.com

2.29M

25.84%591.78K

74.16%1.7M

↑3.09%

↑208.3%

Direct

tripadvisor.com

2.27M

29.47%669.46K

70.53%1.6M

↑14.19%

↓10.96%

Search

airbnb.pl

2.01M

51.39%1.03M

48.61%976.53K

↑4.65%

↑0.09%

Direct

flixbus.pl

1.57M

27.68%435.86K

72.32%1.14M

↑11.07%

↓8.91%

Direct

coraltravel.pl

1.55M

38.42%594.4K

61.58%952.51K

↑49.11%

↑16.98%

Direct

fly.pl

1.34M

15.47%207.43K

84.53%1.13M

↑62.36%

↓5.93%

Direct

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Key Insights on Top Travel & Tourism Websites in Poland on June 2026

As of June 2026, booking.com leads Travel & Tourism in Poland with 20.57M monthly visits. Its audience skews mobile-first (43.56% desktop / 43.56% mobile), and traffic is up month over month 7.39% and up year over year 6.09%. wakacje.pl holds second with 8.46M visits and a mobile-leaning mix (27.54% desktop / 72.46% mobile), while itaka.pl ranks third with 4.75M visits.

Across the leaders, visitcyprus.com is the most mobile-first (99.25% of visits), whereas merlinx.eu is the most desktop-reliant (71.3%). Momentum favors suntravel.com.pl in the latest month (107,327.13%), while podrozepoeuropie.pl shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Poland