Top Travel & Tourism Websites in Israel

Name: Top websites in Israel (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Israel, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.19M

50.47%2.11M

49.53%2.07M

↑26.87%

↑7.95%

Direct

elal.com

2.94M

43.22%1.27M

56.78%1.67M

↓4.72%

↑3.55%

Direct

skyscanner.co.il

2.21M

33.7%744.91K

66.3%1.47M

↑43.17%

↓7.48%

Direct

secretflights.co.il

986.94K

11.26%111.13K

88.74%875.81K

↑113.59%

↓4.11%

Direct

arkia.co.il

981.72K

34.42%337.89K

65.58%643.83K

↑27.18%

↑26.89%

Direct

airbnb.com

968.04K

40.72%394.17K

59.28%573.87K

↑49.53%

↓11.96%

Direct

israir.co.il

779.64K

34.84%271.62K

65.16%508.03K

↑20.93%

↑6.14%

Direct

isrotel.co.il

771.58K

21.05%162.39K

78.95%609.19K

↓7.6%

↑35.52%

Direct

lametayel.co.il

666.37K

34.23%228.12K

65.77%438.25K

↑15.83%

↓21.12%

Search

israelweather.co.il

665.83K

8.37%55.7K

91.63%610.13K

↓10.4%

↓23.77%

Direct

issta.co.il

646.32K

24.22%156.54K

75.78%489.78K

↑109.57%

↓11.5%

Direct

simplebooking.it

623.46K

26.89%167.64K

73.11%455.82K

↑37.55%

↑34.69%

Referral

flightradar24.com

602.69K

32.5%195.86K

67.5%406.83K

↑18.27%

↑61.66%

Direct

wizzair.com

601.14K

44%264.53K

56%336.61K

↑49.12%

↑10.41%

Direct

ias.co.il

547.14K

0.69%3.76K

99.31%543.38K

↑1,317.75%

↑66.05%

Direct

skyscanner.net

496.35K

15.72%78.03K

84.28%418.32K

↑36.68%

↓14.38%

Direct

fattal.co.il

476.9K

29.2%139.28K

70.8%337.63K

↑40.26%

↓5.99%

Direct

tripadvisor.com

472.92K

39%184.42K

61%288.49K

↑15.21%

↓12.16%

Search

tripadvisor.co.il

463.49K

32.57%150.95K

67.43%312.53K

↑29.28%

↓28.84%

Search

tiuli.com

427.82K

18.85%80.66K

81.15%347.16K

↓15.06%

↓19.29%

Search

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Key Insights on Top Travel & Tourism Websites in Israel on May 2026

As of May 2026, booking.com leads Travel & Tourism in Israel with 4.19M monthly visits. Its audience skews desktop-first (50.47% desktop / 50.47% mobile), and traffic is up month over month 26.87% and up year over year 7.95%. elal.com holds second with 2.94M visits and a mobile-leaning mix (43.22% desktop / 56.78% mobile), while skyscanner.co.il ranks third with 2.21M visits.

Across the leaders, unitiki.com is the most mobile-first (100% of visits), whereas americanatheatrebranson.com is the most desktop-reliant (100%). Momentum favors unitiki.com in the latest month (59,393.75%), while arkia.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 13 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Israel