Top Travel & Tourism Websites in Serbia

Name: Top websites in Serbia (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Serbia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.87M

24.87%713.58K

75.13%2.16M

↑52.48%

↓1.59%

Direct

radissonhotels.com

823.29K

0.16%1.29K

99.84%822K

↑472.99%

↑319.77%

Direct

travelland.rs

514.33K

11.33%58.28K

88.67%456.05K

↑130.9%

↑1.39%

Direct

srbvoz.rs

448.86K

11.49%51.57K

88.51%397.29K

↓39.95%

↑21.19%

Direct

airserbia.com

431.22K

21.48%92.61K

78.52%338.61K

↑102.99%

↓9.13%

Direct

grckainfo.com

368.24K

9.98%36.76K

90.02%331.48K

↑140.57%

↓27.47%

Direct

flightradar24.com

348.82K

18.01%62.82K

81.99%286K

↓4.61%

↑42.79%

Search

esky.rs

341.32K

10.72%36.58K

89.28%304.73K

↑188%

↑29.38%

Direct

wizzair.com

311.28K

42.98%133.78K

57.02%177.5K

↑41.63%

↑16.33%

Direct

getyourguide.com

296.42K

8.5%25.18K

91.5%271.24K

↑12.51%

↑109.92%

Direct

nikana.gr

293.78K

18.32%53.81K

81.68%239.96K

↑228.48%

↓30.55%

Direct

filiptravel.rs

269.05K

11.6%31.2K

88.4%237.86K

↑307.21%

↓35.61%

Direct

time.is

268.2K

5.39%14.45K

94.61%253.76K

↑29.03%

↓26.63%

Direct

tripadvisor.com

240.11K

27.62%66.33K

72.38%173.78K

↑66.04%

↓27.18%

Search

skyscanner.net

231.8K

32.8%76.04K

67.2%155.77K

↑63.92%

↓16.21%

Direct

beg.aero

192.57K

16.46%31.7K

83.54%160.87K

↑24.59%

↓18.57%

Direct

airbnb.com

184.43K

51.16%94.35K

48.84%90.08K

↑54.18%

↓14.72%

Direct

airbnb.rs

169.09K

16.77%28.36K

83.23%140.73K

↑132.04%

↓41.66%

Direct

oktopod.rs

167.24K

26.1%43.66K

73.9%123.58K

↑42.25%

↓19.71%

Search

balkanviator.com

160.19K

5.28%8.46K

94.72%151.73K

↑17.02%

↓50.58%

Direct

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Key Insights on Top Travel & Tourism Websites in Serbia on May 2026

As of May 2026, booking.com leads Travel & Tourism in Serbia with 2.87M monthly visits. Its audience skews mobile-first (24.87% desktop / 24.87% mobile), and traffic is up month over month 52.48% and down year over year -1.59%. radissonhotels.com holds second with 823.29K visits and a mobile-leaning mix (0.16% desktop / 99.84% mobile), while travelland.rs ranks third with 514.33K visits.

Across the leaders, yourtravelmates.com is the most mobile-first (100% of visits), whereas aviasales.ru is the most desktop-reliant (83.44%). Momentum favors s7.ru in the latest month (21,462.67%), while yourtravelmates.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 60 of the top 100 sites are direct-led, 38 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Serbia