Top Travel & Tourism Websites in Malaysia

Name: Top websites in Malaysia (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malaysia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

8.79M

53.74%4.73M

46.26%4.07M

↑14.73%

↑78.31%

Direct

agoda.com

4.86M

28.28%1.38M

71.72%3.49M

↑50.75%

↓6.75%

Direct

booking.com

3.14M

35.76%1.12M

64.24%2.02M

↑24.32%

↑0.99%

Direct

airasia.com

2.3M

40.03%921.37K

59.97%1.38M

↑20.74%

↓23.63%

Direct

klook.com

1.83M

24.18%441.85K

75.82%1.39M

↑81.34%

↓3.49%

Referral

traveloka.com

1.43M

17.04%243.02K

82.96%1.18M

↑96.88%

↑11.24%

Direct

airbnb.com

1.06M

39.8%422.69K

60.2%639.41K

↑27.11%

↓14.04%

Direct

kkday.com

908.82K

5.11%46.43K

94.89%862.39K

↑158.11%

↑98.16%

Referral

publicholidays.com.my

806.43K

33.19%267.69K

66.81%538.74K

↑81.19%

↓30.99%

Search

skyscanner.com.my

738.37K

45.43%335.42K

54.57%402.95K

↑6.78%

↓1.75%

Direct

tripadvisor.com.my

579.82K

32.21%186.75K

67.79%393.08K

↑13.2%

↓29.57%

Search

redbus.my

574.41K

23.82%136.83K

76.18%437.58K

↑48.93%

↓25.86%

Direct

easybook.com

464.5K

32.01%148.69K

67.99%315.81K

↑51.63%

↓4.62%

Direct

marriott.com

439.98K

36.16%159.08K

63.84%280.9K

↑48.63%

↑13.2%

Direct

flightradar24.com

394.79K

58.68%231.68K

41.32%163.11K

↓6.87%

↑23.87%

Direct

rwgenting.com

370.44K

18.52%68.59K

81.48%301.85K

↑6.22%

↓20.61%

Direct

tripadvisor.com

345.62K

40.79%140.97K

59.21%204.66K

↑10.11%

↓42.04%

Search

flyscoot.com

334.43K

22.07%73.82K

77.93%260.61K

↑61.39%

↓18.22%

Direct

busonlineticket.com

323.11K

22.48%72.64K

77.52%250.47K

↑7.76%

↓23.53%

Direct

theborneopost.com

311.7K

27.73%86.44K

72.27%225.26K

↑17.75%

↓11.92%

Direct

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Key Insights on Top Travel & Tourism Websites in Malaysia on May 2026

As of May 2026, trip.com leads Travel & Tourism in Malaysia with 8.79M monthly visits. Its audience skews desktop-first (53.74% desktop / 53.74% mobile), and traffic is up month over month 14.73% and up year over year 78.31%. agoda.com holds second with 4.86M visits and a mobile-leaning mix (28.28% desktop / 71.72% mobile), while booking.com ranks third with 3.14M visits.

Across the leaders, goislands.com.sg is the most mobile-first (99.14% of visits), whereas ctrip.com is the most desktop-reliant (86.44%). Momentum favors afamosa.com in the latest month (493.57%), while australia.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 77 of the top 100 sites are direct-led, 20 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malaysia