Top Apparel & Fashion Websites in Serbia

Name: Top websites in Serbia (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Serbia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sinsay.com

2.35M

3.72%87.35K

96.28%2.26M

↑10.19%

↑36.76%

Direct

planetasport.rs

1.62M

6.03%97.67K

93.97%1.52M

↑4.07%

↓1.02%

Direct

sportvision.rs

1.13M

14.42%162.6K

85.58%965.4K

↑5.93%

↑0.45%

Direct

mojekrpice.rs

1.11M

10.66%118.8K

89.34%995.59K

↑17.38%

↓41.15%

Direct

reserved.com

1.08M

4.8%52.02K

95.2%1.03M

↑2.66%

↑47.72%

Direct

mohito.com

877.54K

1.96%17.18K

98.04%860.36K

↑42.98%

↑24.76%

Direct

n-sport.net

857.32K

12.18%104.41K

87.82%752.9K

↑10.76%

↓38.58%

Direct

ccc.eu

847.15K

4.06%34.37K

95.94%812.78K

↑24.76%

↑50.75%

Direct

fashionandfriends.com

783.02K

13.1%102.59K

86.9%680.43K

↑47.29%

↓15.42%

Direct

threads.com

645.83K

24.16%156.01K

75.84%489.82K

↑22.14%

↑1,414.11%

Direct

zara.com

556.9K

22.34%124.39K

77.66%432.51K

↑56.31%

↓12.73%

Direct

hm.com

529.66K

12.54%66.44K

87.46%463.22K

↑32.7%

↓17.57%

Direct

legend.rs

444.56K

5.42%24.11K

94.58%420.46K

↑10.81%

↑35.49%

Direct

officeshoes.rs

353.16K

14.54%51.35K

85.46%301.81K

↑41.88%

↑3.38%

Direct

obucametro.rs

328.64K

8.59%28.23K

91.41%300.41K

↑40.68%

↓18.74%

Direct

beosport.com

262.3K

22.85%59.93K

77.15%202.37K

↓23.46%

↑6.62%

Direct

thespot.rs

249.1K

13.02%32.42K

86.98%216.68K

↑29.84%

↑51.09%

Direct

shein.com

208.05K

22.11%46K

77.89%162.05K

↑12.99%

↑117.78%

Direct

myspringfield.com

204.11K

10.05%20.51K

89.95%183.6K

↑228.57%

↑62.69%

Direct

psfashion.com

202.87K

13.72%27.83K

86.28%175.04K

↓14.68%

↑33.71%

Direct

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Key Insights on Top Apparel & Fashion Websites in Serbia on May 2026

As of May 2026, sinsay.com leads Apparel & Fashion in Serbia with 2.35M monthly visits. Its audience skews mobile-first (3.72% desktop / 3.72% mobile), and traffic is up month over month 10.19% and up year over year 36.76%. planetasport.rs holds second with 1.62M visits and a mobile-leaning mix (6.03% desktop / 93.97% mobile), while sportvision.rs ranks third with 1.13M visits.

Across the leaders, metamorphoza.com is the most mobile-first (100% of visits), whereas vinted.de is the most desktop-reliant (84.93%). Momentum favors aboutyou.hr in the latest month (3,962.55%), while ddgfashion.rs shows the steepest pullback.

Acquisition patterns also differ: sinsay.com is driven primarily by search, sinsay.com by direct, and sinsay.com by referral; overall, 87 of the top 100 sites are direct-led, 13 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Serbia