Top Beauty & Cosmetics Websites in the Netherlands
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty & Cosmetics Websites in the Netherlands, Updated June 2026
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Key Insights on Top Beauty & Cosmetics Websites in the Netherlands on June 2026
As of June 2026, douglas.nl leads Beauty & Cosmetics in the Netherlands with 1.83M monthly visits. Its audience skews mobile-first (20.39% desktop / 20.39% mobile), and traffic is down month over month -10.7% and up year over year 24.77%. notino.nl holds second with 988.87K visits and a mobile-leaning mix (24.81% desktop / 75.19% mobile), while rituals.com ranks third with 772.1K visits.
Across the leaders, hennasooq.com is the most mobile-first (100% of visits), whereas fragrance.com is the most desktop-reliant (55.02%). Momentum favors baebrow.com in the latest month (14,442.17%), while littlewonderland.nl shows the steepest pullback.
Acquisition patterns also differ: douglas.nl is driven primarily by search, douglas.nl by direct, and douglas.nl by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 0 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Beauty & Cosmetics Websites in the Netherlands
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