Top Apparel & Fashion Websites in the Netherlands

Name: Top websites in Netherlands (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the Netherlands, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.nl

9.62M

34.03%3.27M

65.97%6.35M

↑2.14%

↑5.73%

Direct

shein.com

5.24M

17.73%929.71K

82.27%4.31M

↑26.28%

↑71.11%

Direct

vinted.nl

5.1M

59.11%3.02M

40.89%2.09M

↑14.06%

↑16.97%

Direct

wehkamp.nl

3.66M

25.23%923.88K

74.77%2.74M

↑11.18%

↓2.1%

Direct

hm.com

3.53M

29.75%1.05M

70.25%2.48M

↓3.09%

↑20.44%

Direct

zara.com

2.34M

35.06%819.02K

64.94%1.52M

↑4.76%

↑26.38%

Direct

bonprix.nl

1.98M

22.46%445.19K

77.54%1.54M

↑39.73%

↑1.01%

Direct

scapino.nl

1.89M

12.08%228.62K

87.92%1.66M

↑33.79%

↓1.72%

Direct

aboutyou.nl

1.87M

31.94%596.11K

68.06%1.27M

↑19.46%

↑10.33%

Direct

asos.com

1.37M

35.64%486.51K

64.36%878.6K

↓10.57%

↑20.93%

Direct

uniqlo.com

1.32M

29.58%390.99K

70.42%930.85K

↓1.46%

↑53.62%

Direct

bever.nl

1.3M

31.21%405.93K

68.79%894.72K

↑15.42%

↓3.78%

Direct

c-and-a.com

1.19M

24.37%291.18K

75.63%903.82K

↓3.93%

↓19.27%

Direct

adidas.nl

1.18M

37.16%437.03K

62.84%739.04K

↓5.33%

↑3.39%

Direct

vanharen.nl

1M

14.24%142.81K

85.76%860.24K

↓1.46%

↑6.9%

Direct

threads.com

970.91K

52.1%505.8K

47.9%465.11K

↑2.85%

↑825.97%

Direct

otrium.nl

892.52K

20.08%179.26K

79.92%713.27K

↑59.37%

↓19.02%

Direct

supersales.nl

886.93K

34.24%303.68K

65.76%583.25K

↑36.18%

↑4.49%

Search

jdsports.nl

865.17K

26.23%226.9K

73.77%638.28K

↓5.14%

↑13.05%

Direct

wefashion.com

831.67K

24.15%200.81K

75.85%630.86K

↑19.75%

↓0.43%

Direct

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Key Insights on Top Apparel & Fashion Websites in the Netherlands on May 2026

As of May 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 9.62M monthly visits. Its audience skews mobile-first (34.03% desktop / 34.03% mobile), and traffic is up month over month 2.14% and up year over year 5.73%. shein.com holds second with 5.24M visits and a mobile-leaning mix (17.73% desktop / 82.27% mobile), while vinted.nl ranks third with 5.1M visits.

Across the leaders, wonderforkids.nl is the most mobile-first (100% of visits), whereas webshopapp.com is the most desktop-reliant (65.68%). Momentum favors wonderforkids.nl in the latest month (312.95%), while street-one.de shows the steepest pullback.

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the Netherlands