Top Beauty & Cosmetics Websites in Bulgaria

Name: Top websites in Bulgaria (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Bulgaria, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.bg

601.58K

32.96%198.3K

67.04%403.28K

↓9.15%

↓18.55%

Direct

fragrantica.com

293.68K

28.17%82.72K

71.83%210.96K

↓8.13%

↓28.39%

Direct

lillydrogerie.bg

253.37K

24.75%62.72K

75.25%190.66K

↓26.39%

↓7.56%

Search

douglas.bg

235.11K

28.64%67.34K

71.36%167.77K

↓8.51%

↓31.78%

Direct

parfium.bg

219.32K

27.82%61.02K

72.18%158.3K

↓8.17%

↓11.24%

Direct

makeup.bg

204.74K

26.19%53.61K

73.81%151.12K

↓4.96%

↓35.42%

Direct

zoya.bg

167.96K

32.48%54.56K

67.52%113.4K

↓31.07%

↓31.72%

Search

parfimo.bg

109.21K

34.32%37.48K

65.68%71.73K

↓26.66%

↓36.36%

Direct

zlatnaribka.com

100.23K

29.59%29.66K

70.41%70.57K

↑13.99%

↓32.96%

Direct

inaessentials.com

73.17K

38.67%28.3K

61.33%44.87K

↓10.41%

↓13.67%

Direct

barecare.bg

63.07K

26.78%16.89K

73.22%46.18K

↓66.93%

↑19.63%

Direct

fragrances.bg

50.85K

23.27%11.83K

76.73%39.01K

↓38.25%

↓16.97%

Direct

oriflame.com

47.23K

16.79%7.93K

83.21%39.3K

↑15.15%

↓29.15%

Direct

arlen.bg

42.62K

31.17%13.29K

68.83%29.34K

↓39.91%

↓23.62%

Direct

moiatakozmetika.com

39.73K

19.05%7.57K

80.95%32.16K

↓29.4%

↓10.45%

Direct

laroche-posay.bg

32.61K

12.55%4.09K

87.45%28.51K

↓31.61%

↓19.65%

Direct

cocosolis.com

32.37K

29.31%9.49K

70.69%22.88K

↓58.3%

↑23.04%

Direct

thebodyshop.bg

31.64K

8.67%2.74K

91.33%28.9K

↑202.84%

↓9.03%

Direct

makeupbymario.com

30.59K

2.23%683

97.77%29.9K

↑64,978.72%

↑92.29%

Direct

sosimplecosmetics.eu

28.53K

20.86%5.95K

79.14%22.58K

↑25.5%

↑30.7%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Bulgaria on May 2026

As of May 2026, notino.bg leads Beauty & Cosmetics in Bulgaria with 601.58K monthly visits. Its audience skews mobile-first (32.96% desktop / 32.96% mobile), and traffic is down month over month -9.15% and down year over year -18.55%. fragrantica.com holds second with 293.68K visits and a mobile-leaning mix (28.17% desktop / 71.83% mobile), while lillydrogerie.bg ranks third with 253.37K visits.

Across the leaders, omniluxled.com is the most mobile-first (100% of visits), whereas knesko.com is the most desktop-reliant (100%). Momentum favors makeupbymario.com in the latest month (64,978.72%), while avon.bg shows the steepest pullback.

Acquisition patterns also differ: notino.bg is driven primarily by search, notino.bg by direct, and notino.bg by referral; overall, 51 of the top 100 sites are direct-led, 49 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Bulgaria