Top Beauty & Cosmetics Websites in Thailand

Name: Top websites in Thailand (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Thailand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

479.33K

17.34%83.11K

82.66%396.22K

↑28.89%

↑36.36%

Direct

konvy.com

383.88K

33.08%126.98K

66.92%256.9K

↓11.44%

↓50.72%

Direct

sephora.com

182.07K

4.09%7.44K

95.91%174.63K

↑109.54%

↑30.38%

Direct

sephora.co.th

93.61K

41.42%38.77K

58.58%54.84K

↑57.61%

↓64.51%

Direct

boots.com

89.73K

7.68%6.89K

92.32%82.84K

↓12.97%

↑144%

Direct

clarinsusa.com

53.58K

-

100%53.58K

↑222.6%

↑34,301.3%

Direct

iliabeauty.com

41.91K

0.56%234

99.44%41.67K

↑250.93%

↑5,342.86%

Direct

lancome-usa.com

41.8K

0.31%129

99.69%41.67K

↓55.14%

↑2,935.68%

Direct

myskinrecipes.com

37.65K

100%37.65K

-

↓10.6%

↓19.24%

Search

forteseries.com

36.66K

4.3%1.58K

95.7%35.09K

↑1,636.71%

↑6,529.25%

Direct

jeban.com

33.38K

60.26%20.11K

39.74%13.27K

↓47.52%

↓33.95%

Search

lush.com

30.76K

38.38%11.81K

61.62%18.96K

↓45.74%

↑116.53%

Direct

ulta.com

29.47K

3.5%1.03K

96.5%28.44K

↑237.81%

↑101.19%

Direct

cultbeauty.com

28.16K

5.21%1.47K

94.79%26.69K

↓36.39%

↑409.15%

Direct

superdrug.com

26.66K

16.24%4.33K

83.76%22.33K

↑191.25%

↑144.51%

Direct

panpuri.com

24.69K

100%24.69K

-

↓59.35%

↓35.14%

Direct

orientalprincess.com

22.93K

26.71%6.12K

73.29%16.8K

↑65.47%

↓12.4%

Direct

nuskin.com

21.49K

100%21.49K

-

↑5.7%

↓34.07%

Direct

vanilla.in.th

19.46K

3.35%651

96.65%18.81K

↑104.42%

↓42%

Direct

ilmakiage.com

19.38K

-

100%19.38K

0%

↑4,161.52%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Thailand on May 2026

As of May 2026, fragrantica.com leads Beauty & Cosmetics in Thailand with 479.33K monthly visits. Its audience skews mobile-first (17.34% desktop / 17.34% mobile), and traffic is up month over month 28.89% and up year over year 36.36%. konvy.com holds second with 383.88K visits and a mobile-leaning mix (33.08% desktop / 66.92% mobile), while sephora.com ranks third with 182.07K visits.

Across the leaders, clarinsusa.com is the most mobile-first (100% of visits), whereas myskinrecipes.com is the most desktop-reliant (100%). Momentum favors flaconi.de in the latest month (339,775%), while cultbeauty.co.uk shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 52 of the top 100 sites are direct-led, 42 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Thailand